Automating Your System to earn hands free!
Audio Version Above.
Most of the time a niche will be broken down in many different ways and many different factors will be used to narrow it down, making it possible for business owners to effectively target the right group of consumers with tailor-made, targeted campaigns.
If you were to ask most business owners the question “who is your target customer”, most of the time they will answer “everybody”, because they truly believe that everyone will want what they have to offer.
By making this assumption they fail to actually reach the people who are really interested, and in turn, their marketing campaigns fall short simply because they failed to target the right audience, and communicate directly with their real target base.
When you are researching and defining your own niche market, always keep in mind that all people have different wants and needs. By using niche marketing to narrowly define your target customers and focusing your advertising efforts on them you will see a much higher return on your investment and much more success for your business. Plus, niche marketing is simply easier. Since you pinpoint a specific segment of your market, you know exactly who you are catering to, what they are interested and where to find them.
With niche marketing you aren’t following the crowd, or sticking with “mainstream topics”, but instead, are able to generate non-stop profits from some of the smaller markets that are often overlooked by the ‘big guns’. In fact, some of these niches are virtually untapped, leaving you with a wide open market ready to be claimed! Which brings me to a very important point (and misconception regarding niche marketing): The biggest mistake that people make when considering niche markets is that there is less money in it than with the larger, mainstream markets.
In truth, if you approach niche marketing the right way (by building extremely focused, highly targeted campaigns), you can actually make MORE money in LESS time (and with less work) than with any of the larger markets because when there’s less competition, it’s far easier to penetrate markets and target your customer base!
Niche marketing is not about trying to sell your product or service to the world at large. It’s important as a small business owner to understand that it isn’t practical or possible to try and launch a wide spread campaign unless you have a large advertising budget to work with. You can, however, sell to a smaller, more targeted audience by using niche marketing as the backbone for your online campaigns.
And there’s another very lucrative aspect to becoming a niche marketer; Competition is nearly taken out of the equation! You aren’t lined up beside or behind a million other people who are selling the exact same thing you are selling. You are selling to a specific audience that you have targeted with active marketing campaigns.
Choosing Your Niche
When deciding on what segment of a market you are interested in promoting, along with what products and services you are going to build your campaigns around, your decision should be based on one simple principle.
There should be a demand for the product or service!
You don’t want to waste your time and effort creating marketing campaigns for a product or service that no one wants. So you want to focus on finding products that people are looking for, ones that they actually need, that will make their lives better, make them feel better, help them look better physically, or help them solve a problem.
These are the types of products that people will actually spend their money on.
Once you have chosen a product or service that meets your basic requirements then researching and narrowing down the right market group for that product or service is the next most important step of the niche marketing process.
Some of the things that you need to know about your niche market group include:
– Where they spend their time online?
– What do they do in their spare time?
– What makes them tick from a personal and business point of view?
– What are their spending habits? (What do they buy?)
– What is their general demographic?
There are, of course many other factors that you can consider but these basic questions are a good place to start. There are also many different free and paid tools available to help you better evaluate niche markets and determine overall viability, however simple research is really all that you need to do and you should be able to come up with enough ideas to get started.
The next thing you need to look for as you research your niche market group is what they are prepared to spend on a product or service. This will help you when it comes to creating your advertising material.
The best and most effective ways to do this is to visit sites that advertise products or services similar to what you have chosen to sell. It should be easy enough for you to see if they are giving away a service or at what price they are offering their products to consumers for.
The basic principle here is that if you can determine that there are people out there who are willing to spend money to buy what you are selling, you can then identify those people as a niche group to focus your marketing efforts on. Use existing competition to gauge and determine overall pricing, demand and popularity, but don’t get stuck replicating what everyone else is doing. Be creative, innovative and work towards building a unique brand and USP of your own.
The most important thing to keep in mind is that good research is the key to successful and profitable niche marketing.
We find niche markets with existing buyers. We find niche markets with existing sellers.
Whether you plan to develop your own niche information product or you are interested in making money with affiliate campaigns, you always want to venture into markets that are easy to penetrate, have been proven to be profitable and continue to be viable (evergreen) over the long run.
Where there are buyers, there is money to be made, and whether you believe it or not, some of the more profitable niche markets are so obscure and small that they’re often overlooked as not being ‘viable’, when in fact, they are bursting at the seams with avid, hungry buyers! As we begin our journey into finding profitable niche markets, stop to ask yourself. ‘What are people desperate for?’ or ‘What do people really need?’ By answering that question, you’ll be able to tap into countless profitable niche markets, because when it comes to what people NEED rather than what they want, you’ve got yourself some hungry, desperate buyers who will anxiously purchase instant solutions or remedies to their questions and concerns.
You’ve probably heard of just how profitable ‘desperate markets’ are and there’s good reason for this. Markets that are considered desperate are not only easier to target but easier to sell to as they are based around a NEED rather than a want. * That person desperate to get rid of her acne.. * That mother who is frustrated with potty training her child. * The broken hearted lover who will do anything to win his ex back. When a NEED is there, rather than just desire, you’ve got a winning niche. Combine that with a laser targeted campaign that provides a solution to their problem and you’ve got the winning recipe to success!
One of the most important things you can do is first evaluate and identify niche markets that encompass three major elements:
1) You can easily identify exactly who your audience is.
2) There are motivated, active buyers in the niche market.
3) You are able to get your marketing message across to your audience. There’s no sense in spending time trying to find an untapped niche market. There are few of them out there and those that exist would take a lot of work in order to penetrate because you’d first be forced into conditioning the customer base to purchase the types of products or services that you are offering, and you’d also be required to conduct extensive research, test out various campaigns, split test performance ads, and so on. Forget about that!
It’s always easier to make money in niches that are already proven to be profitable, and that is what you are going to do. You always want to conduct as much research about your markets as possible however, so that you can really understand what your target audience is interested in and create compelling campaigns that ‘speak their language’. You want to know: – What people are currently buying Where there are any potential market gaps for products you could create – How much of a demand exists in the market – What your customer base is most interested in, concerned with, needing help with.
In other words, pay attention to who you are selling to before you determine what you are going to sell and your campaigns will be successful.
It’s likely that you’ve already got most of the research you need right in your own memory bank. Think about the general health market and then dissect it so that you have 10-15 health related niches to evaluate.
Health – General / Broad Market Segments include: – How to lose weight – How to prevent /cure acne – Gout – Menopause – Pregnancy Rinse and repeat this formula with any broader topic and you’ll likely find a handful of desperate markets.
Relationships – General/Broad Market Segments include: * Get your ex back * Avoid Divorce/ Repair Marriage * Improve Sex Life * Pick Up Women / Men These are desperate markets that consist of highly motivated prospects who are anxiously looking for a solution or answer to their problem. Keep in mind that the best markets consist of buyers who are looking to relieve their pain whether emotional, physical or mental. Another easy way to find and evaluate niche markets is by using a handful of free resources online, including: Yahoo! Buzz, Google Trends, Trends for Websites, Hot trends and more:
You can choose to research specific areas or locations (if you were interested in targeting the US market, you could adjust your search query to only include US results), or you can search globally. You’re simply looking for broad ideas and potential niche markets that you can later evaluate closely.
Time To Automate:
You want your first email to send out automatically, after a new subscriber
confirms their request to join your list, with additional follow-up emails being sent
out every 2-3 days. Never let your list run cold!
Monday: Free Report
Tuesday: Free Article
Wednesday: Promotional email
Thursday: Free article
Friday: Promotional email
Saturday: Promotional email
Sunday: No email
Always keep notes of any ideas you have for future broadcasts and content, and
if you are outsourcing content creation to freelancers, make sure that you always
proof the material and add in your own style.
You want your subscribers to become familiar with your brand, and so even if
you outsource the majority of the work you need to apply your own personal
style to every email you send out.
Q. “Where should I be sending my traffic?”
A. In a perfect world you’d send traffic to all your offers
and affiliate products, but it’s SMARTER to direct traffic
to your squeeze page so that your auto-responder kicks in
and does the rest of the work for you.
It would look like this:
traffic > squeeze page
squeeze page > mailing list with auto-responders
autoresponder #1 > product sales page #1
(sent out 3-7 days later)
autoresponder #2 > product sales page #2
(sent out 3-7 days later)
autoresponder #3 > product sales page #3
(sent out 3-7 days later)
…and so on. This automates the entire process for you
so you ONLY and should ONLY concentrate on sending traffic
to your squeeze page(s).
Hope this helps you get started, not my article and I can’t remember who sent it to me. But it is very good advice.
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