5. Set Up Your Autoresponder Follow-Up Sequence

Step 5: Set Up Your Autoresponder Follow-Up Sequence
A series of around seven email messages will be sent out over about a two- week period after the prospect has requested the free report from your squeeze page.
The most convenient and easiest way to do this is to set up the email messages in your autoresponder; they’ll be sent out at pre-determined intervals automatically to the prospect.
• First message should include a link to download the free report and ensure the prospect has downloaded.
• Subsequent messages should look to build the relationship, show the prospect you’re trustworthy and knowledgeable in your field to build trust with him/her and convince him/her that he/she should buy your main product offer.
Out of seven email messages, no more than two should hard-sell your product; the others should only provide additional valuable information and include a link to your main product offer’s sales page at the end of your message.