Discover the basic components of a solid, high converting sales funnel. If you don’t have a sales funnel in place now, you’ll hate yourself later.
Step 1: Take Control of the Buying Process
The most profits from Internet marketing come to those who own their own digital products and control the sales funnel.
A common sales funnel:
• Starts with a squeeze page to get a prospect’s name and email address.
• Then the main product offer.
• Then one or more upsells and downsells (often referred to as one-time offers or OTOs).
The Two Rules Regarding Sales Funnels and Corresponding Upsells and Downsells You MUST Take into Consideration
First – the one-time offers (i.e. upsells and downsells) relate to the main product offer in some way so that you add more value to the overall product offer.
Second – the one-time offers are optional purchases and NOT necessary to enable the main product offer to fulfill the value it is supposed to as described in the product’s sales letter.
The more people you can get to buy your main offer, the greater the chance that they will buy one or more of your one-time offers, since they have already purchased from you.