To be successful in business whether it is offline or online you need to streamline your sales process. One of the surest ways to make more money is to increase the amount of money each customer purchases. That is why many stores have loyalty programs and builds their own mailing and emailing lists. Return business is a must.
A smart internet marketing professional like yourself wants to increase your bottom line without increasing your traffic to your site. And that is where having a sales funnel comes in.
The problem is that 90% of internet marketers aren’t doing this correctly right now.
The best explain why a sales funnel is important, let’s imagine a scenario for a moment. Imagine that someone approached you in the street with the offer to buy a watch for $5,000. There’s a 99.99% chance you would just turn them down.
Because you don’t know anything about them. You’re not ready to spend that kind of money. You’re probably not in a position to buy a watch… the list goes on.
When you’re an internet marketer with a website that is all about selling, selling, selling, that’s exactly how you come across. Your audience doesn’t know you, they’re not targeted and they’re not ready to buy.
A sales funnel though means that you’re going to focus not on selling but instead on getting their details, then gradually increasing their engagement and selling them increasingly expensive items.
They’ll gradually trust you more and become more interested in buying more things from you.
Then, when you try and sell them that $2,000 course, you’ll actually have a chance of success.
This is something that the sales industry has known for decades. This is the way you sell big ticket items and it’s how you see massive increases in your revenue.
Before we jump into the video course, we are going to get you into the right mindset. Next, you will be given a quick video overview so you know exactly what to expect, and you’ll be able to implement everything at a much faster rate. And then we will discuss the basics of what you need to get started.
Video #2 - Before the Sales Copy
Before we discuss sales copy you need to get a list of what you have. This way, when we begin the process of creating the sales copy, you already have a head start. We will discuss landing page creation options and other elements that will help you increase your conversions.
Video #3 - Benefits
Before we look at the headline and other sales copy elements, we want to take a bottom-to-top approach rather than the other way around that is typically taught. As such, in this particular video we will be discussing benefits and why it's important to start with these first before we look at the headline.
Video #4 - Headlines / Sub-Headlines
After you create a list of the top benefits, it's time to talk about how to create your headlines and sub-headlines.
Video #5 - Freebies
One way to get people to sign up for your webinar is by giving away something of value for free. Not just anything for free, but something that they would really want. We will discuss this further in this particular video.
Video #6 - Curiosity
In this video we will discuss elements that will help build curiosity of what's on the other side. These elements can include media such as videos or images. But the big question is, should you use videos or should you not? There’s more on that in this video.
Video #7 - Scarcity
It's been proven that if you don't get somebody to sign up at that very instant, they will forget about you. And the majority of the time this is because people are busy, and if they don't take action at that very moment they never will. So what kind of scarcity elements can you include in your page that will help you get sign-ups right away?
Video #8 - Compliance
Before you promote your landing page with any type of paid advertising such as Google ads or even Facebook ads, you need to make sure that your pages are compliant. For example, you will need to have proper legal pages. This video will lay out everything you need.
Video #9 - Inside the Webinar Funnel
At this moment in time we have covered the majority of the course. As a bonus we want to show you the layout in my map of what is inside your webinar funnel. We will not go into great depth, but you'll be given a quick overview of the pages that you need in order to be successful so you can get started without any delay.