Marketing Primer 6

Getting Traffic To Your Site

Video Promotion
While most people will tell you to use pay-per-click advertising, article marketing and building a website, here’s a shortcut method to get your started and quickly. Videos can get you into search engines fast.
Use one of these tools to get started:
Camtasia Studio has a 30 day free trial
CamStudio which is free and located at
Jing that works on the Mac or PC
Web Cam
Sony Movie Studio
Movie Studio 9

Now that you have a selection of products, a website or direct links to a vendor’s website, it’s time to promote. First, you will want to get into the video arena.
I know you probably weren’t expecting that. But, people are video junkies, and if you want to get people engaged, you will need to go where the traffic goes.

Creating videos is one sure-fire way to get traffic to your site. Creating a video is not as hard as you think. It’s easy and fun, and will get you into the working with Camtasia can be a little daunting, but it will pay for itself in spades if you take the time to learn how to use it.
If you need to go free Jing is the second easiest way to record from screen to video. If you’re good with PowerPoint, you can create a slide show, narrate it about your site and simply read from a script. These are the easiest type of video to create, and when used correctly, they are traffic bringers.

Set your monitor resolution to 800×600 for recording. Record your videos at 800 x 600, resized to 480 x 360 with SmartFocus. You want them to be quick, and talk about the product you are promoting.

The bottom third is very important in videos. You want to tell them about your domain name or the domain of the affiliate site. If you don’t have a site of your own, go to SnipUrl where you can put in your affiliate link, and it will give you an output.

For instance, if your affiliate product is for Maverick Money Makers, and your affiliate link is, your SnipUrl will be www.snipurl/MaverickMoney.

The SnipURL can go in the lower left part of your video, and remain there for the duration. As you talk about your website, all you need to do is use SnagIt to capture pictures, which you put in your Powerpoint presentation and capture as video.

Add a couple of transitions, and you are in the video arena. These short video reviews are what you upload to all of the video sites.

Things to remember:

Make sure that the name of the video is your longtail keyphrase or product name plus a word like deals. (ie. Salmon deals, Rolex watch deals)
Make sure that the keywords and keyphrases are submitted and enclosed in quotes as well as without quotes.
Make sure that you submit them with the URL leading back to your website
In the information section, be sure and put your website, or SnipURL if you don’t have a website that leads back to the affiliate product.

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