Marketing Primer 5

CB Engine
CB engine shows you the new products and is an excellent tool to use if you want to focus on the new product releases. If you are going to work with ClickBank, which is a good first step into the affiliate arena, CB Engine should be one of the sites you bookmark and use.
It has a Brand New Products list, re-listed products with a ton of information to help you make an informed choice about the products you want to promote.

Each product, new and re-listed, have graphs and visual representations about the health and viability of the products.
There are a couple of ways to go about finding out more about the product or service you are about to promote. First, you can buy the product.

Whether it’s digital or tangible, buying and experiencing the product will usually make you a better promoter. However, with 10 products, that can become a bit pricey, so you may want to buy a couple products that you can afford, and look over the sales pages only of the remainder.

When looking over the sales or pitch page, you will want to think in terms of being a prospective buyer. Ask yourself some basic questions:

Does the page, headline and opening paragraph grab your attention.
Is the page easy to read in terms of colors, graphics and layout of the site.
Is the message being presented clear and concise and easy-to-understand.
Are there highlights of important facts, headlines to break up content and pictures that are relevant to the topic matter?
Does the page lead you to the logical conclusion where you want to buy the product?

All of these things are important and will make or break you when people come through your referral link. Having a page where you want to buy the product will generally translate to high sales conversions.

In that way, the traffic you drive to the product site stand a higher chance of buying in the end. If the page left you with a ho-hum, whatever feeling, it is probably quite possible that visitors arriving at the site will have the same reaction.

As you go about promoting your affiliate products, make sure that you keep track of the products that are converting well, and the ones that are not. When you have a hot product that goes warm and then cold, you need to be ready to get rid of it.
Earlier I told you not to get attached to a product or service. This is why. You have to know when to get rid of it.
Look at the choices you first made on ClickBank and ask yourself the questions from above. Are there any products that you might want to get rid of now?

 

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