Marketing Primer 10

Autoresponders

Autoresponders are e-mail messages that are sent automatically when an e-mail arrives for a specific e-mail account. The most common example of an autoresponder is the ubiquitous “Out of Office” message sent by mail programs like Outlook and Eudora.
Web autoresponders are used by affiliate marketers to send responses to questions when they are away from the computer.
Autoresponders will answer questions, send information about a product or service. They are also key to list building which is where many affiliate marketers make backend sales by sending follow-up messages. Most web autoresponders give you unlimited autoresponse messages, and you can have multiple autoresponder addresses.

Autoresponders are inexpensive and are considered your silent 24/7 salesman. Two good autoresponder companies that charge around $20 bucks a month include:
Aweber – www.aweber.com
GetResponse – www.getresponse.com
There are many other autoresponder companies out there, and you can even get autoresponders as part of your webhosting package.
However, these two autoresponder companies offer a host of addition features and benefits that allow you to build a list super-fast.
Backend sales on follow-up messages accounts for a large part of affiliate sales. It is a known fact that people need multiple exposures to a product to convert tire-kicking to sales.

Sign Up For Web 2.0 Social Networking
It is very important to sign up for as many Web 2.0 social networking sites so that you can promote your product pages – whether they’re on Squidoo, HubPages or Weebly. In this way, you can build a steady
flow of traffic to your pre-sales pages, build your list with an autoresponder form and increase sales.

The Top Sites To Sign Up For Include:
Digg – www.digg.com – Digg is a website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories, in a social and democratic spirit.
Propeller – www.propeller.com
Newsvine – www.newsvine.com – Newsvine allows you to report on the news that you find around the net. If you have a website, Newsvine is a great way to get the news out about it. Newsvine also allows you to create your own blog, so you write articles, post reviews about products and more just like you have your own site.
Bebo – www.bebo.com
Scribd – www.scribd.com – Listing your stuff on this site will get you listed very highly in Google.
Stumbleupon.com – www.stumbleupon.com – Boasting 2.75 million users, StumbleUpon is a web browser plugin that allows its users to discover and rate web pages, photos, videos, and news articles
Linkedin.com: www.linkedin.com – 12.5 million members — a powerful tool for business networking.
del.icio.us: The website del.icio.us (pronounced as “delicious”) is a social bookmarking web service for storing, sharing, and discovering web bookmarks.

Twitter.com: A free social networking service that allows users to send “updates” (text-based posts that are up to 140 characters long) via SMS, instant messaging, email, the Twitter website, or an application such as Twitterrific.
Yahoo! 360 (a.k.a Yahoo! Days) is a personal communication portal similar to Orkut.com and MySpace. It integrates features of social networking, blogging and photo sharing sites.

Set Up A Blog on a Free Site
Take a short bit of time to set up a blog on one of the free sites, or build a site and get webhosting. Which ever you decide, having a small site that is yours will go a long way towards building your credibility for the long term. Using PPC (pay per click) is fine up to a point. However, to expand and grow with products and services, having a site is essential.
Free Websites:
Wordpress: www.wordpress.com – You can get a blog started in less time than it takes you to read this sentence. All you need is an email address. You’ll get your own WordPress.com address (like you.wordpress.com), a selection of great free and customizable designs for your blog (called themes) and 3 gigabytes of file storage.

There is a great deal of help and instruction to show you what to do and how to get started. Your website address would be something like
http://product.wordpress.com and you can build as many of these free sites as you like.
The positives of using the WordPress.com system is that you are on a domain that has a very high page rank, lots of visitors and tons of help. Even if you’ve never set up a blog before, it’s so easy that you can get started and not feel overwhelmed.

Blogger: Another free platform that is owned by Google is great to set up a blog on. Again, you will be a subdomain like http://product.blogspot.com, but it’s free, there’s no webhosting fees involved and you can set it up without any HTML, programming or web design experience. You simply pick from one of the many themes presented, and your blog is ready to go.
Having a Blogger blog gets you listed in Google (since they own it), and makes it easy to get your message out there.

Joomla: Although Joomla is free, they don’t have a free site where you can build on a subdomain. Joomla is an award-winning content management system (CMS), which enables you to build Web sites and powerful online applications.
Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available. Best of all, Joomla is an open source solution that is freely available to everyone.
With that said, Joomla has a ton of online help just like WordPress; however, you will have to get webhosting and a domain name in order to use it.

Getting Traffic To Your Site
Write down and plan the methods you are going to use to drive traffic to your website: Pay-Per-Click, Squidoo and HubPages, article marketing, social networking and the like. Then schedule when you will be posting to your site, and posting to social networking sites.

In the end, if you follow this entire checklist and don’t give up, you will begin to see sales for the products that you are promoting.
You can also add more products over time to promote, build more than one website, put up Squidoo and HubPages highlighting your various products and services and add things like Adsense to further monetize your site.
To your affiliate success!

 

 

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