Focus or Fail
Here’s the secret and key to your success. Focus. Focus on
your goals and plans. Plan your work and work your plan.
Sorry, it’s not very glorious or mind blowing, but it works.
If you are like most SOHO (Small Office, Home Office) owners
you are the Chairman/Chairwoman, CEO, president, vice
president, marketing manager, accountant, secretary and
janitor. You are responsible for planning, developing,
marketing, publishing, delivering, cleaning, organizing –
in short, you are the chief cook and bottle washer. So your
focus is critical to your success.
Has this ever happened to you? You plan to go out on the
web and gather some information. While you are out in
cyberspace, you notice an ad for something that is not
related to what you are looking for. Since it looks really
interesting, you click on the ad anyway. By the time you are
done clicking from one interesting ad to the next, you have
lost two hours. Now you still have to go out and look for
your original material. It’s happened to all of us. The key
is to stay focused on your planned task.
Here’s one way to stay focused and organized while you’re
out on the net. First you need to set up a filing system in
your web browser’s ‘favorites’ folder. My favorites folder
has a list of each of the websites that I am working with
and in each of those folders are sub-folders. The sub-
folders are labelled administration, marketing, sales, and
And here’s the little trick that goes along with the
folders. Let’s say you want to go out and browse through
your competition’s ezine advertising prices to see how they
compare to yours. You go to an ezine directory to find
ezines with comparable numbers of subscribers. Suddenly your
attention is drawn to a flashing banner that says ADVERTISE
FOR FREE – CLICK HERE. Of course you are interested in
advertising for free! But instead of getting involved in
that right now, click on the banner to pull up the webpage
that it is linked to. When you get there, right click your
mouse, go to the ‘save in favorites’ field and put it into
the appropriate sub-folder – administration, marketing,
sales, or misc.
Later when you have some free time, or have planned to
search for new ways to promote your site, you can go to
the ‘marketing’ sub-folder and take a look at how to get
some of that free advertising that the banner was
so excited to tell you about.
This is one simple way that you can add extra hours to your
day. When you stay focused, you get more accomplished in a
shorter period of time and achieve your goals much faster.
Your success is directly related to your ability to focus
and stay focused on your plan. It may take time to train
yourself, but it is worth it.
To Your Success,