Instant Profits with Cross Promotion

Instant Profits with Cross Promotion

Business is business. Whether you are marketing online or
offline, the same principles apply. Yes there are
differences, but think about the marketing tactics used
offline that you can apply to your online business.

Here’s a quick idea that can instantly generate a profit for
you. Cross promotion.

How many times have you seen offers like this:

Get a FREE tent when you buy a new canoe, today!

Get a FREE movie pass when you have dinner with us!

And of course this works online.

Have you subscribed to an online newsletter (eZine) lately?
If you didn’t get a FREE eBook or FREE report with your
subscription, it would be surprising.

But let’s take this concept one step further. Have you
thought about the potential of cross promoting one or more
of your products to one or more of your lists?

Many businesses, on and offline, have multiple lists. A
list of customers for specific products, a list of
prospects, a list of eZine or newsletter subscribers and
many others. You can make instant profits from cross
promoting to these lists and it doesn’t cost you an arm and
a leg.

It’s not a complicated process, and it certainly isn’t
rocket science. It just takes a little initiative, a pinch
of creativity and a drop of energy to make it work. Include
this technique in your marketing toolbox and your sales
will improve. Guaranteed!

To Your Success,
Rose Vidal
http://www.2forcash.com

Get Instant List Profits

Hidden Secrets to Internet Marketing….A true story!

Hidden Secrets to Internet Marketing….A true story!
With millions of web sites on the internet (and every one
of them competing for the almighty visitor), we are
literally being pulled in 50 thousand different directions
by web masters all wanting us to visit their web site with
hopes that once there, we’ll buy what ever it is they’re
selling.

But what happens when you receive all this traffic and no one
buys? If only we knew what all those visitors really wanted.
It seems to me that many of us webmasters and web business
owners are at a loss as to understanding some of the finer
details when it comes to marketing online. Before I go on,
let me say this. We who do business on the internet are, in
some ways, at a real advantage to those who are only focusing
on the brick and mortar model.

You see, when someone leaves a retail outlet there’s really
no way of knowing what that potential customer really wanted,
unless you ask them of course. But for us web business owners
we can know. How? you ask, well, there’s hidden secrets right
under our noses and many of us don’t even know it. I want to
share a true story with you about a successful web site owner
who knew enough to find these hidden secrets and turned his
business into one of the most popular sites on the web.

About four years ago, Marc McDonald had a hobby where he ran
an awards site. After a while he started listing everything
by category. Shortly after that, he discovered that his
freebie page was receiving more traffic than all his other
pages put together. Now, what happened next, was a crucial
point in Marc’s progress and literally changed his life.

Realizing that his freebies page was the most popular to
those visiting his site, he wisely changed his focus from an
awards site to a freebie site. The results were astounding.
Today Marc’s web site receives over 1.5 million visitors a
month and has a subscriber base of over 132,000 for his
freebie newsletter. How many of us would like these kind of
statistics to brag about. Marc has now quit his job and works
full time on the web doing what he loves.

Did Marc just luck out ? NO, he discovered hidden secrets
that are available to all of us. What were these secrets and
where did he find them?, in his log files. That’s right,
hidden away in his log files were secrets that told him
exactly what his visitors wanted. Sure, they were interested
in sites that were worthy of an award, but they were more
interested in all the freebies that the web offered.

Now this is just one example of how to use little known
secrets to expand or perhaps even, change your focus to your
online business. If you discover that you have pages on your
site that get more traffic than others, why not give your
visitors more of what they want. Expand on those pages, maybe
even let people opt in to your list so they can be kept up
to date with the most current changes or offerings. What pages
on your site are the most popular? Hey, your visitors might
be trying to tell you something.

To Your Success,
Rose Vidal
http://www.2forcash.com

 

 

To learn how to get Zero Cost Traffic Click Here

Your E-book is your Viral Salesman



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E-books are the future and the future is now. The printed word on paper and bound into books used to be the only way information was given and received. They were great, you could take them with you and put them on shelves and they do still exist and will continue to for the foreseeable future but the time of the E-book has arrived.

The marketing E-book is a slightly different animal from just an E-book. Marketing E-books contain text, images, links to web pages and navigation controls. The marketing E-book has become a very important part of marketing on the Internet.

With a marketing E-book you can present your story in an effective way and include links to your web sales pages. Your E-book can become your best salesman.

First, your E-book needs to be interesting and informative. It always has links back to your web site and to your sales page.

Next, be sure that you have a prominent section telling readers that they are free to give your E-book away. Let them know that they can post it on their site as a free download, that they can use it as a bonus, and that they can bundle it with other products. This is the way to create viral marketing for your products or services. Remember those links back to your site contained in the E-book?

Last but certainly not least before you send your E-book out to the world, double check spelling and grammar and be sure that you have tested every link to verify that it goes where it is supposed to go. Obvious errors will reflect badly on you and will not be of much value to you, it could even by damaging.

Post your E-book to some of the E-book directories. Many let you post it for free, or will let you post a link on their site to your E-book.

The Many Facets of Viral Marketing



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In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are:

1. E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still… it does work.

2. Newsletters: This is an extension of e-mail but it a very effective tool. If you include enough timely and valuable information, a good newsletter can drive up the number of visits to your website.

3. Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers have their ears to the ground for new products and services.

4. Chat Rooms: A chat room on your website can and does encourage interaction among your customers and that can’t be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time.

5. Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.

6. Video Clips: Including cool video clips on your website will keep the interest up and increase traffic.

7. Flash Games: Although they are a little costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you.

B2B Marketers Do It, Too



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They use viral marketing by e-mail as a marketing tool… what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:

1.The product or service has to add value for the sender, as well as, the receiver.

2.The offer has to be deliverable. You don’t want to offer a product that you can’t deliver if demand grows rapidly.

3.The offer has to be easily transferable to others. E-mail and Web pages provide the best medium to facilitate this.

4.The vest viral marketing campaigns use existing networks to move the message along.

The basis of viral marketing has been around for a long time. The idea is that you incite your customers or referral sources to pass on something about your business to their network of colleagues and friends. Those that pass on your information get something in return. The something might be a gift or service related to your business.

Using e-mail makes it incredibly easy to pass information on to a friend or colleague, especially if it involves something fun or free. With millions using the Internet worldwide, the potential for exponential growth is tremendous. The great things about viral marketing are that it is free and works virtually by itself. Once you make an offer and provide the facility for referrals, viral marketing spreads like… well… a virus…but the good kind.

To implement viral marketing at your business; first, start with your customer base. Incite existing customers to refer new ones. Second, go to your referral sources. Service providers, your outside network and colleagues can be encouraged to provide referrals that lead to business.

If your customers are stressed business owners, offer a reward that provides relaxation and leisure… like a weekend away.

Successful Forum Viral Marketing



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In order to be successful using forums to do viral marketing there are some things that are required.

Do Your Homework: Prior to joining any forum, you must do some research.

1.Join relevant forums that are in some way related to the promotion’s primary sales market. For example, someone involved with a health related product, many types of forums could apply….everything from holistic medicine to stay-at-home moms.

2.Choose popular forums. There is no point in wasting your time and energy on forums that few members and few posts. Page raking and the amount of active members are two good ways to check for this.

3.Choose forums that allow sig tags. If it’s possible read the rules before joining and pay attention to them. Your time is important, too. It is better to find out that a forum doesn’t allow posts with sig tags before you go to the time and trouble of joining.

After You Have Joined: OK…you have chosen two or three forums that meet your requirements…now what?

1.Keep your sig tag short and update it regularly. The ideal thing is to limit yourself to one link, preferably to your main website.

2.Never create posts that are nothing more than an advertisement. This all but a universal rule and only displays the marketers lack of experience if he does so. At best this kind of post will be deleted by the monitors….at worst, it is grounds for being banned.

3.Work the room. Be an active member on the forum. Plan to spend at least an hour each day there and take the time to get to know the users. Take the time to introduce yourself with intelligent questions depending upon the forum’s topic.

As a marketer becomes a regular member, they will hopefully develop a good reputation and without saying a word about their promotion, those who are interested in their product will approach them.

Using File Sharing in Viral Marketing



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There are probably ten million people online, looking for downloads at any given time. Of course, a lot of them could be looking for pornography or free software but still, reaching a minimum on a million people on any given day does offer some rather intriguing possibilities.

People like using file services to download music for two simple reasons, they’re free, and there is an incredible selection. The fact is Pandora’s Box has been opened. In Napster’s wake, other quasi-legal services quickly emerged… a lot of them. Even if they are closed, others will succeed them.

Major record companies would like to thing otherwise but they are never going to stop file sharing. Net users are file sharers…plain and simple. Long before the Internet came into being, people made cassette tapes of their favorite music for their friends…cd burners are so much easier and faster.

So how can you use this to help your viral marketing campaign along? Think about this. Once someone downloads your MP3 files and those files are available on that listener’s hard drive, viral marketing begins. After two users start sharing your files, suddenly, your music is on the hard drive of a second computer…then a third… and on and on. When users are searching and they find your music on a lot of different computers, they are more likely to download the files. It’s just a matter of time before you’ll find your files showing up in more and more places.

No matter what genre music you play…Rock and Roll, Country, Tejano, Mozart sonatas, Heavy Metal, of Brazilian Jazz, there is an audience for it somewhere.

In this new paradigm, you aren’t hawking a product, you are offering free music via a medium that lets you be directly connected with your audience.

Start Viral Marketing Campaigns Using E-books



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Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website.

Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic. That is the very concept of viral marketing. The idea is to get everyone to spread your marketing message around because they want to.

Now let’s look at using an E-book to start your viral marketing campaign. First you create an E-book… a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend… and you give it to three people. In the book you encourage those three people to give it to their friends and family.

Before you know it the E-book is spreading across the Internet like wild fire. Digital information duplicates easily and quickly so before you know it, thousands of people could be reading your free E-book.

Make certain that you let people know that they have permission to forward the E-book around the Internet. When you create the E-book, you have the right to give people certain rights. One of those rights could be that you allow them to give the book to other people. Make it clear that this book is free to give away.

You can write the E-book yourself, use private label content or you can hire a ghostwriter to prepare the content. There are a lot of ways to create an E-book. Once you have your E-book written, use software to create your E-book.

Viral Marketing Goes Mobile


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Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.

The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users…if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium?

There are three main ways to achieve this. They are:

1. Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.

2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of “Sprint-envy” going around among non-sprint customers.

3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.

Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.

Using Videos in Viral Marketing



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More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated. Online video advertising is really taking off. Users’ attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment. It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates.

Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.

Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.

Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.

Whatever you come up with, don’t forget to make it easy to open and distribute. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?

Also, if you’ve made a video the impact will be better if you send the clip as an attachment rather than stream it. It’s cheaper and, if you’re not hosting it, it’s more viral, too.