Those of us who regularly shop on line are familiar with the array of free gifts, free bonuses and just plain freebies that are offered to a visitor to a website to encourage them to buy. How could you collect, select and offer free gifts, which will be valued as much as the original merchandise that is being purchased, put these gifts together and add them to your E-book? There are just three steps to do that very thing. They are:
1.Identify your key words in each chapter of your E-book. Now, type those words into your favorite search engine. You are looking for free E-books on the same subject in more depth, by a greater expert than you are, or by someone who gives a new and fresh angle to the topic. Add a link to the free E-book in each chapter of your E-book.
2.Research the Internet for related free gifts. Now you are looking for things that you could give as free gifts in your E-book that will make it more appealing and give it more pass-along appeal to your readers. For example: If you are selling gardening supplies, find a planting guide on the web that can be downloaded and include that as a gift in your E-book.
3.Download the freebies. Visit the freebies pages on those web sites. Most sites have freebies and encourage you to distribute them.
Other key words I searched for are freebies, free E-books, and free reports and then gave the key word that I wanted the free stuff for. Like… “freebies for gardeners”.
Give your reader the vest that you can offer. Give them your book, additional reading material and free gifts to boot. Everybody loves a bargain! LGT makes a great freebie!
I know that some of you have a variety of tools you use to promote your business but I think it is so much easier when your tools are all in one place. I have tested 2 and one I have used for a long time but now they have added many more great features so I upgraded to Gold to really use all they have to offer.
This is the first one and they have a free option too.
Both of these sites offer all you need to grow your list and business. One is very low priced and if you are just starting out it is a great option because it offers a lot of features for the money.
For something more powerful and high tech you should go with LGT at the top because they are the complete package for any internet marketer that wants to grow their list and business fast.
Well I just wanted to share that because I have been using them and am having great response with both sites. I will usually test out the sites before I recommend them because if I don’t use it I will not recommend it. I do still use 12 Second Commute but due to all the changes they have made I am moving over to LGT Gold as it is the best option for me at this time.
Hope you will give them a try as they both offer a free option.
Autoresponders and Shopping Cart Integration
When people place orders through your website, it is always a good idea to immediately acknowledge the purchase. One way to do this is with the use of an autoresponder that can be integrated with your shopping cart. In fact, many shopping carts that are available today have their own autoresponders built into the system.
When you set up your autoresponder to send a message to someone that has placed an order, there are several things that should be included in the message. This is an opportunity to ‘speak’ to your customer, and to let them know about other deals that you have or special items that you have available.
You should not miss this opportunity.
Do not try to get your ‘thank you’ sales message on the same autoresponder as the customers email receipt. Putting the sales message on an email that is automatically sent to grant the customer access to their purchase is also a bad idea – that would go better with the receipt. Make sure your ‘thank you’ sales message is a message that is sent out all by itself, so your customer can focus solely on that!
Thank the customer for their recent purchase. Tell them how much their purchase will help them, and then tell them about other available products that work well with the one that they just purchased, or that are similar to the one that they just purchased in some way. For instance hair conditioner works with hair shampoo. Vacuum cleaner bags or carpet powder works well with vacuum cleaners. Just let them know about the various products that you offer that will compliment their purchase in some way.
The important thing is to not let your customer get away without further contact! Think about being in a brick and mortar store. When you go up to the counter to pay, there are many items there for sale. These items are meant to be picked up as last minute purchases, or impulsive purchases. Your ‘thank you’ sales letter serves the same purpose.
Don’t make the mistake of bombarding your customer! You can usually send them periodic information about your specials after they have made a purchase through you, but emailing them on a daily basis with your offers is not good business!
Use your autoresponder responsibly! Make sure that your autoresponder is set up to handle automatic remove requests, and make sure that the information that you are sending your customers is of value to them.
Is your monthly income not sufficient that you find yourself frequently not meeting ends? Have you considered becoming a multi level marketing distributor? Do you know it can make you more money and build your own business?
Multi level marketing is a business system in which consumer products are sold by the distributors who have signed up with the company. The distributors have the option to sell a minimum or more amount of products each month to generate commissions.
Or they don’t have to sell at all, just purchase the required initial amount, but have to recruit enough dealers, who also need to buy or sell a minimum amount of products, to earn the commissions.
Recruiting new dealers or distributors is the main agenda of the multi level marketing business system. People have to go out with a list of prospects to encourage them to join the business group.
But the problem nowadays with this system is that more people have grown wary of the pyramid scams, which were actually patterned after the successful MLM business system. So, if you are working to recruit people, it is advised to expect more rejections than people signing up.
The same goes if you are working in an internet MLM. It is as hard convincing online people to follow and join you in your business. If you don’t know how to generate leads, it is going to be more difficult for you to accumulate members.
In fact, the fastest way to make that internet MLM work out is to have a generous and steady flow of MLM leads. Without a steady list of prospects who will be your future team members, your business will have a slim chance of growing. Unless you have a constant source of recommendations or referrals, you need to work out to get on those good leads.
If you have no idea how, check the following ideas.
Create a website
With a website, you will have a source where you can set up your own contact form which people can use to submit their personal information and email addresses. Be sure to build a great site so that more people will be interested visit and come back and you will rapidly earn a good sized mailing list.
Set up a Contest in your Site
A contest can be run in your website wherein participants are required to submit their entries complete with their contact information. You can offer prizes and in exchange you get their contacts so that you can promote to them your product or service.
Create a Social Network Account
This is another good way of accumulating a list of potential sales dealers for you. Nowadays, there are various social network sites that are free to sign up. Through these sites, you can earn prospects by inviting them to become your social network friends. Be sure to be nice always and avoid appearing pushy to avoid scaring them off.
Give Free E-books
Offering anything that is free is probably the easiest way to entice your readers to submit their email address and personal information. The free e-book can be sent out to every reader who agreed to receive the free item in exchange of entering their contact details and putting those in the mailing list. The one-time expense you spend on the free e-book is nothing compared to how much contact lists you are going to earn at the end of this scheme.
There are many uses for an autoresponder. One such use is the publishing and distribution of an
ezine or newsletter. Since autoresponder services usually are set up to send automatic responses to
the people on the list at certain intervals after they sign up, setting up an autoresponder to send out an
ezine can be a little confusing.
Depending on the service or autoresponder that you are using, you will need a ‘broadcast’ feature. The
broadcast feature works essentially the same as the autoresponse feature, with one big difference. The
messages are not sent out at intervals. The messages can, however, be scheduled to go out on
a certain day, which has no bearing on when the subscriber was actually added to the mailing list.
Broadcast messages are ‘one time’ messages that are only sent to your current mailing list. People
who sign up for your list after the broadcast has been sent do not receive it, unless the specifically
request it with an autoresponder address, which you must set up.
Using the broadcast feature of most autoresponder services, you can simply go and either type your
newsletter, or copy and paste it into the editor, then choose to send the broadcast to your entire mailing
list. More advanced autoresponder services will usually have broadcasting features.
Using an autoresponder to maintain a mailing list and to distribute a newsletter is a wonderful idea.
Your subscribers can easily opt-in, or opt-out, and all of the distribution is handled for you, based on
the schedule that you set. List maintenance can become very difficult without the automation that
autoresponders provide. You can write each issue of your ezine or newsletter well in advance, and
have it delivered to your mailing list, no matter where you are or what you are doing. That is the
beauty of automation!
Since all past broadcast and autoresponse messages are saved, you can easily refer back to
old issues, or allow people to request past issues. You can also use the tracking feature throughout
each issue of the newsletter to determine how many clicks you are getting for the various products
or websites that you promote in your ezine.
If you have not yet purchased an autoresponder or signed up with any autoresponder service, make
sure that you inquire about the broadcast feature first. Not all autoresponders or autoresponder
services have this feature, and as your marketing progresses, you will find that this is one of the most
useful features of the service or program.
In today’s world of unsolicited email and spam laws, it is extremely important that you learn to use your autoresponder responsibly. Autoresponders make our lives much simpler, and they are very powerful marketing tools, but if they are used in a way that they are not intended, they can quickly turn your life into a nightmare!
First, never add people to your autoresponder mailing list that should not be there. If they have requested information from you, they should automatically be added, and you should have a ‘double opt-in’ method in place to make them confirm that they have requested the information. This serves to protect you and them.
Each autoresponder message should include a link that the recipient can click that will automatically remove them from the mailing list. Without this link, you will be breaking the spam laws, and you risk having your website, your ISP service, your email, and your autoresponders shut down!
We all want to build a list of a million people, but you must do so responsibly, and it does take time. Don’t get in a hurry and break
all the rules and laws in an attempt to build a large list. This will only result in losing your list altogether!
Best auto responder with all the tools you need to run your business, for free!
Auto responders are one of the most important marketing tools that you can have if you are doing business online. In fact, the only thing more important that the auto responder is your opt-in list! But all auto responders start out without a list – the list doesn’t exist until your auto responder mailing list starts filling up with names and email addresses!
The easiest and fastest way to build up an email list is to give things away for free. Some marketers will tell you that this is a waste of time – and if you already have a list of 100 thousand people that you can market to, then it probably is. But for those who do not already have a list, this is the way that it gets built! You simply pay for advertisement to promote your freebie. Don’t think of this as lost money, think of it as an investment in future earnings.
Give away an ezine, free reports, free ebooks, free access to private websites, or anything else that you can think of. The object is to get people to sign up to receive that freebie, and to agree to receive email from you in the future! It is a win-win situation for everyone, but you get more than anyone else in the deal. The person gets a freebie. You get their name and email address, and permission to email them in the future.
But if you do it right, you get even more than that. The freebie that you give away should also be used to promote your products or services. Even if it just has affiliate links for products or services that are related to the topic of the freebie, it is a way to generate extra revenue. Then, when you send email in the future, you can again promote your products or services. Just be sure to include valuable information in the email as well, or you will have people dropping off of your auto responder mailing list like flies!
Using every opportunity that is presented to you in the world of Internet Marketing is vital to your success. You have the opportunity to earn money in the freebie that you create, you have the opportunity to earn money when you send the ‘thank you’ email after a person has requested your freebie, and you have the opportunity to earn money every time an auto responder message is sent out to that list in the future! Don’t waste those opportunities, and put it all in automatic mode with the use of an auto responder.
If you are using your auto responder to sell a product or service, you must be very careful as to how you approach your potential customer. Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase. How do you accomplish this with auto responders?
It’s really quite simple, and in fact, the auto responders make getting the message to your potential customers those seven times possible. On the Internet, without the use of autoresponders, you probably could not achieve that. Too often, marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first auto responder message – this won’t work.
You build interest slowly. Start with an informative message – a message that educates the reader in some way on the topic that your product or service is related to. At the bottom of the message, include a link to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.
Build up from there, moving into how your product or service can solve a problem, and then with the next message, ease into the benefits of your product – giving the reader more actual information with each and every message. Your final message should be the sale pitch – not your first one! With each message, make sure that you are giving the customer information pertaining to the topic – free information! This is what will keep them interested in what you have to say.
This type of marketing is an art. It may take time to get it exactly right. Use the examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers. Start a ‘swap’ file, and keep those messages. Use some of the better sales copy for your own auto responder messages – just make sure that yours doesn’t turn out to be an exact copy of someone else’s sales message!
Remember not to start with a hard sale. Build your potential customers interest. Keep building on what the problem is, and how your product or service can solve that problem or fill that need. If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase!
People love to have access to things that other people can’t get. It makes them feel special, and it is a marketing tactic that really works. Granting access to secret pages works well on the Internet. It works best when it is limited. For instance, you can grant access to only a lucky few, or you can have a time limit for accessing the pages. You can grant access to secret pages on your website with an auto responder.
The way this works is quite simple. You create a directory on your website that is password protected, with one login and password that everybody can use. You then create some valuable content for that directory. You can call this your secret vault or your private stash or anything else you want to call it – as long as it sounds like something that your visitors may really want to get their hands on. For instance ‘the secret tools that helped me earn thousands each month’ would probably entice many people who want to learn how to make money.
Once you get the directory and the pages set up, put the URL of the pages and the login name and password in an auto responder. Write a sales page and distribute it to your opt-in list, or have other list owners distribute it to theirs. Make sure you ‘limit’ the offer. Don’t let people assume that you are going to share this secret information with the rest of the world – they want to be the only ones with this special access!
Keep access to the secret pages free. The goal is to get people to those pages, so that they can purchase your products or services. However, remember that you’ve advertised secret tools or secret information.Therefore, when they get to those pages, there must be something of value there for them to collect – for free in most cases. Don’t make the mistake of thinking that you will be losing money by giving something away for free – you won’t. In fact, you’ve already gained by collecting the names and addresses of the people who were interested in your secret information!
Again, this is a marketing tactic that really works, and it is a great way to use an auto responder. Once people have requested the information for your private pages, you can email them periodically, using your auto responder, to let them know about updates to the secret site. While you are updating them, you can also tell them about other specials or new products in your line.