Viral Marketing 101 – Not Using It Could Kill Your Business!


This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.

It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.

While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.

While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.

Viral Marketing Overview

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.

In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.

Using Viral Marketing to your advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moiré popular. Remember the movie “The Blair Witch Project”?

Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.

Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.

One of the best prosucts to use and promote zero cost traffic

Four Good Reasons to Use Viral E-books

It is a well known and widely accepted fact, that E-books….FREE E-books…are one of the best weapons in a viral marketing campaign arsenal. Here are four good reasons why this is true today and will continue to be true for the foreseeable future:

1. E-books are cheap to produce and don’t take long to set up. If you have articles that you have already written about the subject you are promoting, you can simply combine these articles into an E-book. If, on the other hand, writing isn’t your forte, you can use rebrandable E-books that have been produced by others. Just use your favorite search engine and do a web search for “rebrandable E-books”. You will get a lot of hits and have many to choose from. One way to distribute these E-books to visitors to your website is to give them as a free gift for subscribing to your newsletter. If your E-book contains material that people will want to share with their friends and family, they will pass it along to them… they will pass it along to others…and you will make money.

2. E-books are capable of reaching a large audience. The only limiting factor is the enthusiasm or the participants. Therefore, it is absolutely vital that your E-book contain something that people will want to share like timely information or humor. Remember that people like to know something that the rest of the world needs to know. They will pass along something that makes them look like they are in-the-know.

3. E-books are a way to sell other products other than the one you originally targeted. For example; if you are selling garden products, your customers could also be interesting in E-books about lawns, trees landscaping, etc.

4. E-books are effective in building your reputation. It is an implied recommendation if you give a quality E-book and users willing pass on to others.

50 plr products

What Works & What Doesn’t in Viral Marketing

Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail form.

A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else.

What absolutely will not work:

Suggesting that e-mail recipients forward your message to their friends and family will not work. Adding a line at the bottom of your e-mail that reads “Please feel free to forward this message to a friend” is more likely to get it deleted than forwarded.

What absolutely will work:

Offering something worthy of sharing like a valuable discount, vital information or offering an incentive for sharing like additional entries into a sweepstakes or an added discount or premium service will work.

Relevant or timely information, research, or studies that are included in your e-mail might encourage the recipients to share with their family and friends. Interactive content like a quiz or test, especially if it’s fun, will inspire forwarding.

Jokes and cartoons are almost always forwarded to everybody the recipient knows. Why? Because they are entertaining and entertainment is meant to be shared.

A really cool multimedia experience is always going to achieve a lot of pass-along. Rich media is new and the novelty and tech factors alone are often enough to make the e-mail recipient eager to share it.

Oops! Almost forgot one really important thing….You can craft a brilliant e-mail following all the rules, but if a consumer visits your site and has an experience less that what was promised, you are going to achieve viral marketing, alright…the bad kind. So be certain that your product or service is ready and is as advertised.

You can learn more with marketing stomp

The Top Ten Marketing Mistakes You Don’t Want to Make

The Top Ten Marketing Mistakes You Don’t Want to Make

1. Resting on your laurels. Just because you have what
you think is a good marketing plan in place today doesn’t
mean it’ll be right tomorrow. The pace today is so
accelerated, you must stay ahead of the game. Constantly
research what your competition is doing. Surf the Internet
to see what’s new out there.

2. Hype. Sooner or later hype will catch up with you. Being
superficial and underestimating the consumer is first of
all poor taste, and second of all, it’s bad business. Avoid
the jargon and the pat phrases and give substance.

3. Not having an R&D Team, focus group or feedback source.
Test your ideas on others. There are some absolutely
wonderful ads out there that people remember, but they don’t
remember the name of the product/company. For example, there
was a great ad out awhile ago that talked about the Bank of
the Northern Hemisphere. Very clever; everyone remembered it.
The problem was, they didn’t remember the name of the bank
you were supposed to use instead.

4. Not trusting your marketing person. If you hire someone
to do your marketing, hire someone you trust and then let
them do their job. With years of marketing experience, I had
many interesting jobs and some interesting job interviews.
One corporation asked me, “Can you stick with a plan once
it’s in place?” Red flag. Any marketing campaign must be
constantly monitored and you need to be able to switch on a
dime. An experienced marketing person can titer what’s
working and what isn’t. It becomes almost a sixth sense. Why
would you throw good money after bad just because changing
it is an inconvenience?

5. Not giving it time to work. It’s an adage in marketing
that if you’re going to say it, say it at least 3 times.
I’ve consulted with individuals, particularly, who send out
a brochure, no one bites, they want to abandon it. Generally
it takes 3 “hits.” People run through their emails rapidly
and delete things they wish they hadn’t. Make their wish
come true! Give them a second, third, fourth chance. The
formula is–when you’re sick and tired of it, the public is
just beginning to hear it.

6. Being timid. There really is no such thing as bad
publicity, and things will happen. You have to have been
through this to know. Several years ago I was marketing an
apartment complex and the manager mis-communicated an “early
bird special.” The whole unfortunate event made the front
page of the local newspaper with stories about parents not
being able to buy school clothes for their children,
because …. 6 months later the apartment complex was
filled to capacity. People remembered the name of the
apartment and nothing else. Carry on!

7. Not being curious. If you have an ezine edition that had
a large number of click-throughs, don’t just pat yourself
on the back, ask yourself why. Figure out what was
different about it — Was it on a special day? Was there
something different–more graphics, no graphics? A catchy
subject line? A new layout? Don’t forget, you can always
ask someone who clicked-through!

8. Thinking you have to pay for marketing. Use the free
options liberally. Establish yourself as an expert on a
subject and let the press know you’re willing to be
interviewed. When a national news event breaks, make it
local. For instance, I’m a coach, and when 9/11 happened,
I contacted the press to let them know what coaches had
to offer at such a time.

9. Leaving it at home. Prosaic, but we all do it. Your
business cards and brochures do absolutely no good
sitting in the office. Take them with you!

10. Following the rules. Be as thorough as you need to
be. The rule is ‘be brief,’ but say what you need to say.
One of the most effective mailers USAA ever did was a
5-page letter. Know the rules. Then break them.

To thrive, you need to live and breathe marketing. Look
around you all the time to see what’s out there that’s
working and keep your own marketing strategy fresh and

To Your Success,
Rose Vidal

HitLeap – Traffic Exchange SiteTraffic Exchange Site

How to: Get more newsletter subscribers

How to: Get more newsletter subscribers

You have a website which offers a free newsletter. Your visitors
are interested in the products and services that you offer.
So why doesn’t everyone sign up to receive your free

So far, internet professionals have been able to narrow the
reasons to fear of the unknown, extra work, no time, lack
of trust, and ‘pain-in-the-butt’ factor. What does each of
these mean and what can you do to ensure that you are
getting as many sign ups as possible?

Fear of the unknown. When a visitor fills out a form and
clicks on the submit button he/she has no idea where they
will end up. Some forms redirect them to another website,
some to a thank you page that leaves the visitor hopelessly
lost, others to an ERROR page and then some forms ensure
that the person receives a mailbox full of offers they
didn’t actually want. So why do some visitors
hesitate to fill out forms? Fear of the unknown.

Extra work. As a website marketer, I would like to know each
of my customer’s first name, last name, email address,
telephone number, fax number, postal address, likes and
dislikes and lots of other information. This way I can
market to them more effectively. If I were to ask potential
subscribers to my newsletter for all of the information that
I would like, do you think they would take the time to fill
out a 50 part sign up form? Not likely. It involves too much
extra work.

No time. No one has time to waste these days. We don’t have
time to sleep, don’t have enough time for the kids, don’t have
time for the spouse and certainly don’t have time to fill out
a form to receive a newsletter that we don’t have time to read
in the first place.

So our challenge as internet marketers is to persuade our
potential subscribers that this is ‘must have’ information
that is easy to get, and doesn’t take a lot of time to read.

Lack of trust. The internet is a faceless, almost anonymous
way of doing business. You have to build a trust level with
your visitor in the shortest time possible. If your website
has minimal information about you, your location, or your
company and doesn’t look 100% professional, it is hard to build
up a trust level with your visitor. They are not sure what you
will do with the information that they give you. You have to
overcome their lack of trust.

Pain in the butt factor. And after all that, there’s still the
pain in the butt factor. It’s just more convenient for a
visitor to sit on their butt and surf, not having to fill out a
form, think, or use their head for anything else except
relaxing. If they have to put some work into it, well it’s just
a pain in the butt.

So how do we, as internet business owners, overcome all of
these objections and turn our surfer into a subscriber? Here
it is. The list of sure fire ways to get a respectable number
of your visitors to sign up for your newsletter.

1.Ensure your potential subscriber that they will be returned
to the page they are on, or at least be able to easily find
their way back. Tell them right there in your sign up area.
Give them a message such as “You will be returned to this page
after signing up for this newsletter”

2. Make your sign up form quick and easy. In this first phase
of capturing information, limit the fields to first name, last
name and email address. Better yet, use an instant info
capture pop-up. All the surfer has to do is click on the box
and you’ve got their real email address added to your database.
Later, you can ask for more detailed information as you build up
a trust level with them.

3. Give your readers high quality information. Make sure that
they feel you respect their time and are there to help them.
Keep your newsletter short and easy to digest at one sitting.
If you have a long newsletter, break it up into sections that
are easily digestible.

4. To overcome the surfer’s lack of trust, ensure them that
you will not give out, sell, or trade their information with
third parties. Make sure you tell them this right in the area
where they are signing up for your newsletter. This helps
build their trust level and makes them feel comfortable in
giving you their information.

5. And then there are some things that none of us can
overcome. If you have done your best to ensure your potential
subscriber that your intentions are true, you haven’t asked
for too much information and you’ve supplied them with the
information we’ve just covered, that’s all you can do. Not
everyone will sign up, but you’ve given it your best shot,
the rest is up to your visitor.

6. And this may be the clincher. Bribe them to fill out the
form! Give them a FREE ebook, a FREE report, FREE access, or
whatever you have that can sweeten the deal. This is very
basic, but it is common internet practice and it works.

By implementing these six steps in your newsletter marketing
you will increase your number of subscribers which will in
turn increase your ability to sell more ads and thereby
increase your profits.

To Your Success,
Rose Vidal


How to: Get more newsletter subscribers

How Can I Organize My Classified Ads?

How Can I Organize My Classified Ads?

How often do you submit classified ads on the internet?
Daily, weekly, monthly? However often you do, I bet you
do it more often than you’d like to. That’s not
necessarily a bad thing. You need to advertise so other
people know you’re out there.

How organized are you though? Do you compose a new ad
every time you place an ad or do you copy and paste the
ad copy, forward an email, change the data etc. etc.?
It can certainly become a monotonous, timely chore and
being well organized can have great benefits. Creating
a document that holds your precious ads can save you

Just think:

1. If you ever lose your inbox emails, you have a copy
of your ads and the related links saved in a different
place on your computer, so it also acts as a backup.

2. You don’t have to go searching through your inbox
folders for your affiliate link or go to the site to find
the recommended ads etc.

3. Placing an ad via email or directly to a site can now
take half the time because you have the ad preformatted
with the correct number of characters per line.

So organizing your ads starts as soon as you join a new
program. Here’s what to do and I’ve used MS Word as the
example program to use:

1. You receive a welcome email from a new program you’ve
joined and it contains your affiliate link. Copy the link.

2. Open your word document, I call mine Ads.doc (original
huh?). At the top of the document in the index, type in
the name of the program in alphabetical order, eg. Your Name
New-Z – Paste your promotion link here, eg.

You will end up with a list of program names and links
here at the top of the document.

3. Scroll down to where the program will appear in your
document alphabetically and type the name of the program

4. Select the name and insert a bookmark, (insert,
bookmark, type in abbreviated name of program). Bold the
name of the program so it stands out.

5. The line above the name is a good place to insert a
horizontal line format, borders and shading, horizontal
line, ok). I also place a ‘back to the top’ hyperlink
above the line – then I copy and past the line and the
link above each program name so if I want to get back to
the top quickly, I can.

6. Paste the link in again after the name of the program.

7. Now go back to the top of the document, select the
name of the program and insert a hyperlink to your
bookmark (click the hyperlink button on your toolbar,
click on bookmarks, and select the bookmark you just

8. Now when you open the document and you want to copy an
ad for a particular program, you just click on the name
and it will take you to the right place.

9. Visit the site of the new program and copy ads, email
letters etc. or copy them from your welcome email and
paste them into the correct place under the name of the
program. Create your own ads, format your ads for emails
etc. or to the ezine’s guidelines that you will be

10. If you use ad tracking facilities, you will want to
add your tracking link under the name of the program in
the body of the document as well.

Once you have your document started, it’s easy to add new
programs and ads to it. I’ve had my document going for
about 1.5 years and it’s now 75 pages long! I also send
it to work so if I’m placing any ads from there, I know
all the links! Very handy! Remember to always test
your links to make sure they work, then you can trust your
Ads.doc implicitly!

Have a go at setting your own up and see how much easier
and quicker it is to select ads that you have used
previously and know work! If you have any trouble setting
your document up at all, feel free to email me and I will
set it up for you and email it to you.

You can also use the document for keeping track of URL
submissions to search engines and FFA Submitters etc. as
well, depending on the services and the software you

This document also comes in handy for copying your program
links if you’re using a traffic generation program and
adding and deleting sites. Just open the document and copy
the appropriate link from the index and paste it into the
site where you’re working.

Have a go at your own and let me know what you think.
Good luck and happy advertisement placing!

To Your Success,
Rose Vidal



Checkout Email marketing Secrets, great way to learn to market.

Free Tools To Source Distinctive Vocabulary For Your Ads

Free Tools To Source Distinctive Vocabulary For Your Ads

When you read through classified ads, what is it about an
ad that catches your attention? Is it the headline,
symbols used, the ad copy itself or even a spelling
mistake? Sometimes it can be a single ‘different’ word
that might look out of place or it might be a powerful
phrase. But whatever it is, it grabs you and makes you
read to the end of the ad. Your mission has been

This article will explore some of the tools and resources
you can use to obtain distinctive vocabulary to increase
your ‘word repertoire’. Use these new words in your ads
to make them *STAND OUT* from the crowd!

When I say ‘different’ words, I mean unusual, out of the
ordinary, unique and distinctive vocabulary. The
internet is a world of its own and a lot of what we
learned at English in school regarding sentence
construction has gone right out the window! Granted, a
lot of us like to remain civilized and use the ‘correct’
form of sentence construction, but if you don’t, you can
get away with it without losing marks! You can use slang
words and you can abbreviate words to shorten the
character length of a line. Space is an important issue
when placing an ad and we’re forever being restricted
regarding the amount of space we are permitted to use.

Many ads are written in the present context where you are
attempting to tell the reader about something that you
think is worth their time and efforts to explore. Let’s
look at an example of the vocabulary that can be used in

Exclamation Vocabulary:
Here are some exclamation words and phrases that I’ve
seen used many times in ads.

– WOW!
– Fantastic!
– Check this OUT!
– Oh My Gosh, I can’t BELIEVE it!
– This is AMAZING!
– Never SEEN Before!

These are just a few of the many words that you regularly
see used in ads. Now let’s use some nifty tools to create
some new words.


Using the following tools, we will find some distinctive
vocabulary to use in place of the word ‘fantastic’.

You’ve all heard of a ‘thesaurus’ right? And no, it’s not
a dinosaur! A thesaurus is used to find other words for a
particular word, or synonyms. I personally use the
thesaurus that comes with MS Word and it can be accessed
by clicking on the Tools menu, then clicking on Language
and Thesaurus. Alternatively, you can use online thesauri
for free like the following:

Entry Word: fantastic

Function: adjective


Synonyms: FICTITIOUS 1, chimerical, fanciful, fictional,
fictive, illusory, imaginary, suppositious, supposititious,
Related Word: implausible, incredible, unbelievable; absurd,
preposterous; irrational, unreasonable; deceptive, delusive,
delusory, misleading
Contrasted Words: common, commonplace, everyday, familiar,
ordinary; customary, prevailing, universal, usually
conceived or made without reference to reality Synonyms: antic, bizarre, grotesque
Related Word: adroit, clever, ingenious; eccentric, erratic,
odd, queer, singular, strange; absurd, nonsensical,
preposterous, ridiculous
Contrasted Words: factual, solid, sound, valid,
well-grounded; plausible, reasonable
Synonyms: FOOLISH, absurd, ||balmy, crazy, insane, loony,
preposterous, silly, unearthly, wacky
Synonyms: MONSTROUS, cracking, massive, monumental, mortal,
prodigious, stupendous, towering, tremendous
Synonyms: EXTRAVAGANT, preposterous, wild

The adjective “fantastic” has 5 senses.

1. antic, fantastic, fantastical, grotesque —
(ludicrously odd; “Hamlet’s assumed antic disposition”;
“fantastic Halloween costumes”; “a grotesque reflection in
the mirror”)

2. fantastic, howling(prenominal), marvelous, rattling
(prenominal), terrific, tremendous, wonderful, wondrous —
(extraordinarily good; used especially as intensifiers; “a
fantastic trip to the Orient”; “the film was fantastic!”;
“a howling success”; “a marvelous collection of rare books”;
“had a rattling conversation about politics”; “a tremendous

3. fantastic — (extravagantly fanciful and unrealistic;
foolish; “a fantastic idea of his own importance”)

4. fantastic, fantastical — (existing in fancy only;
“fantastic figures with bulbous heads the circumference of
a bushel”- Nathaniel Hawthorne)

5. fantastic, phenomenal — (exceedingly or unbelievably
great; “the bomb did fantastic damage”; “Samson is supposed
to have had fantastic strength”; “phenomenal feats of

Words and phrases that have a meaning related to
fantastic: (45)

Synonyms: antic, extraordinary, fantastical, grotesque,
howling, marvelous, phenomenal, rattling, strange,
terrific, tremendous, unreal, unrealistic, unusual,
wonderful, wondrous

Often used in the same context: great, wonderful, amazing,
terrific, extraordinary, fabulous, tremendous, awesome,
marvelous, plastic, wondrous, phenomenal, spastic,
bombastic, dynamic, enthusiastic, super, unusual

Appears in the definition of: crazy, dream, figment,
magic realism, phantasmagoric, phantasmagorical, pipe
dream, surreal, surrealism, surrealistic,

If you join a new program and copy the affiliate email
sales letters or ad copy provided by the company, just
think how many other affiliates will be using the same ad!
Choose a descriptive exclamation word and use your new tool
to come up with some new ad copy that will be different from
the other affiliate’s ad copy! Test and track your ads for
response rates. Hopefully the response will be higher than
you expected!

Don’t be a sheep – lead the way and let your ad copy stand
out from the crowd! Always be an individual by using
distinctive vocabulary!

To Your Success,
Rose Vidal

Done For you!

Banner Bonanza

Banner Bonanza

Here’s the deal. You have a website. You need to get traffic
to your website and you’ve decided that you’d like to use
banners to generate some fresh hits. This is a good idea.
Banners should be a tool in everyone’s marketing toolbox. So
where do you begin? Right here.

First, let’s take a look at the different ways you can get
your banner placed on other sites. The three top techniques

1. Joint venture
2. Reciprocal links
3. Banner exchanges

You can use some or all of these techniques, depending on
how much space you want to devote to banners on your own

One of the most focused and largely successful ways to get
your banner placed on someone else’s site is to offer them
a joint venture (JV). A joint venture works on the same
principles as an affiliate program.

1. Your JV partner places your banner on his/her site
2. A visitor from their site, clicks on your banner
and lands on your site
3. The visitor makes a purchase at your site
4. Your JV partner receives a percentage of your profits from
that sale

The easiest way to locate potential joint venture partners is
to go to your favorite search engine and type in keywords that
describe your site. Take the top 10 listings, visit the sites
and contact each webmaster by email asking if they would be
interested in a joint venture. Keep records of who you contact
and the response. Then go on to the next 10 on the list. This
method of finding potential joint venture partners allows you
to control which sites will be displaying your banner. It takes
some time to do this, but your banners appear on targeted sites
and often draw a better response than from other methods of
banner exchanging.

The next way to get your banner out in the market is to offer
reciprocal links. A reciprocal link is your agreement with
another webmaster to place their banner or text link on your
site, in return for them placing your banner or text link on
their site. Quite simply, you trade banners. This method works
well if you have some extra space that you would like to use
for banner advertising. You can target your prospects the same
way you did for joint ventures. This method of getting your
banners out in the marketplace will be limited to the amount
of space that you would like to devote to other people’s
banners on your site.
Best Banner Program-click here

Some banner sites allow you to specify the type of
content that you would like for your site. This is
beneficial, so you are not inadvertently showing a banner
with content that your visitors may find objectionable.

There are numerous ways to get your banner exposed online.
Whether you use a combination of all the different methods,
or concentrate on one or two, the important point is that
you have your banner out in the marketplace.

To Your Success,
Rose Vidal



How to Make Use of Cheap Internet Banner Advertising

For years now, internet banner advertising has captured the World Wide Web for it has become a large help in saving an amount of money while reaching beyond territories. Banner advertising played a major part in market trafficking all over the internet and many individuals and companies have bought themselves these cheap internet banner advertising. Some made use of it financially; others have no idea on what to do with it.

With your cheap internet banner advertisement, would you just sit in front of your computer and wait for people to notice you? Would you let your company get trampled by other company’s marketing strategies?

Okay, so you admit you bought internet banner advertising, but does that mean you won’t do anything about it because it costs cheap?

These following steps will help you get up on your feet and make your cheap internet banner advertising priceless. With these simple instructions, there will always have traffic on your website.

First, to be able to capture the attention of your target audience, your title and topic should be thought of with concern. You have to make the people believe that your cheap internet banner advertising is worthy of their time. The advertisement has to meet the audience’s need.

For the people to bring attention to your internet banner advertising, you should be able to raise the curiosity and convince the people. You should be able to deliver your products or services with strong words that may lead the target audience at deciding.

You should be able to constructs words on your advertisements that could lead the target audience that you are directly talking to them to give a sense of familiarity on your services.

As you persuade the people by calling for them and directing them to buy or entail your services, they give importance to your business proposal. Your cheap internet-based banner advertising will become one of the sought for ads there are.

Make sure to present your ads to the global community repeatedly to get them familiar with you and your services.

Always remember that having a website doesn’t mean it could sell products by itself. You must be sure to accompany it with marketing strategies. By buying banner advertising, you or your company would save time and money while achieving market sales. These internet banners advertising may come cheap, but it could lead you or your company to riches.

Creating an Effective Advertising Campaign

Talk to almost any advertising agency, or Fortune 500 company exec about advertising and promotion, and you will almost certainly hear the buzz words “fragmented advertising” and “consumer-centric campaigns” and long discussions about the many pitfalls and difficulties of creating effective advertising campaigns today.

What is fragmentation exactly? It’s the increase in the number of available methods for getting your message to your audience.

One of the main difficulties faced by any entrepreneur is that advertising has changed and evolved over the last few years. It now includes visual, audio and electronic media.

In fact, if you do a Google search for advertising, you may feel overwhelmed by all the options available to you now — if you just look at the options for your Website you’ll find popups, popovers, audio messages, flash video, RSS, even animated “sales people” that can be programmed to appear right on your Website and interact with your customers. And that’s just the tip of the iceberg!

So is traditional advertising — which includes billboards, radio, television, newspaper and magazine — dead?

Not by a long shot. According to one top advertising mogul, traditional advertising methods are still around because they still work.

The trick is to figure out who your target market is, what they want, and how they look for that information.

Mark Twain said, “Many a small thing has been made large by the right kind of advertising.”

If you know customers, you can spend your advertising dollars on the mediums they use to look for answers.

If your customers are senior citizens who are not online, then focus the majority of your advertising dollars on the newspapers, magazines, television, and radio that they are reading, watching or listening to.

If your target market are working parents, you need to know how, when and where they get their information. Is it on the Internet? What radio stations do they listen to? What magazines are they reading? Do they watch television? When? Why?

So what are your best options for creating an effective advertising campaign?

Here are some simple steps:

1. Know your audience. What do they want? Where do they shop? What do they read? How old are they? Where do they hang out? Do they need your product or services? Can they afford your product or services?

2. Know your competition. Be prepared to do a little detective work. What are your three main competitors doing to advertise? Where are they advertising? How often? What types of advertising methods are they using? How long have they been running? Are you reaching the same audience? Is your message different?

Look at what they’re doing right, and figure out creative ways that you can make your advertising just a little bit better, or differentiate yourself from the crowd.

3. Next take a look at what the “big dogs” in your field are doing, and see if you can adapt some of their methods to your target audience and your budget.

4. Know your message. What exactly are you trying to say? What do your customers want to hear? Why should they buy from you, and not someone else? Make every word count.

Chances are, your customers are much more tech-savvy than they were five years ago, or even one year ago. The Internet has made unbelievable amounts of information accessible, but it also has contributed to the “information overload” consumers complain of.

Another side effect of the Internet is that your customers have probably become used to getting “instant gratification” when they are looking for information, products or services. They want it, and they want it now. Are you giving your customers what they want, when they want it?

If you want to have an effective advertising campaign, don’t try to be everything to everyone. Think of your advertising as a conversation between you and your one “ideal” customer.
Remember, if you’re giving your customers what they want, they don’t perceive your ads as a nuisance, they see them as a service.

Traditional advertising is not dead and you can use it to your advantage if you pay attention to who your customers are, and what they want.