PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.
Let us take a quick look at how PPC Search Engines work.
These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.
The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.
How do you make money by using PPC into your affiliate marketing business?
Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.
The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser’s site. Unlike some programs, you are not paid per sale or action.
PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor’s who are not interested in your products or services. The same ones who leave your site and never comes back.
You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site’s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.
This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers’ account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers’ bid amount.
PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.
What will happen if you when you integrate PPC into your affiliate program?
PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.
The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.
Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.
Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.
Find a product such as marketing stomp
and promote it whereever you can, a good product sells itself.
Instant Profits with Cross Promotion
Business is business. Whether you are marketing online or
offline, the same principles apply. Yes there are
differences, but think about the marketing tactics used
offline that you can apply to your online business.
Here’s a quick idea that can instantly generate a profit for
you. Cross promotion.
How many times have you seen offers like this:
Get a FREE tent when you buy a new canoe, today!
Get a FREE movie pass when you have dinner with us!
And of course this works online.
Have you subscribed to an online newsletter (eZine) lately?
If you didn’t get a FREE eBook or FREE report with your
subscription, it would be surprising.
But let’s take this concept one step further. Have you
thought about the potential of cross promoting one or more
of your products to one or more of your lists?
Many businesses, on and offline, have multiple lists. A
list of customers for specific products, a list of
prospects, a list of eZine or newsletter subscribers and
many others. You can make instant profits from cross
promoting to these lists and it doesn’t cost you an arm and
It’s not a complicated process, and it certainly isn’t
rocket science. It just takes a little initiative, a pinch
of creativity and a drop of energy to make it work. Include
this technique in your marketing toolbox and your sales
will improve. Guaranteed!
To Your Success,
Another 15 Proven Methods To Boost Your Sales
In the last Top Tip, we reviewed 15 methods to boost your
sales. This time we’ve got another 15 FREE and
almost FREE techniques to do the same. Use all 30
effective techniques and watch your sales skyrocket!
16. Offer a discounted product. Discounted products
attract tons of traffic. Take one of your best selling
products and slash the price as low as you can and still
make a small profit.
Your smaller profit will be offset with a larger
volume of sales. Even if you don’t make a lot of money on
this one off promotion, you introduce more people to your
products and services and can contact them later to make
more profitable sales.
17. Give your product away! Although it sounds crazy at
first, it makes a lot of sense. The best example of this
technique is used in the software industry. Adobe Acrobat
Reader, Win Zip, and Group Mail all give away a free
version of their software. After you have used the product
and have a good feel for the ‘inner workings,’ you
probably want to upgrade to a more deluxe version. Your
upgrade is where the company makes money.
This is also an effective technique used by affiliate
programs. You sign up as a free affiliate and are then
shown the benefits of upgrading to a paid member.
18. Re-mail. Send your list a second chance offer by
re-mailing them. Statistics show that your same offer
that you mail today, will achieve approximately 70% of
its original success on the second mailing. Remember, it
takes an average of seven impressions before your
prospects actually make a purchase.
To automate the process, load a series of emails into
an autoresponder and your re-mail marketing is done
for you. Make sure you load several different offers
into your autoreponder. You don’t want to keep
sending the same offer over and over and over 🙂
19. Numbers and bullets. Make a list of features and
benefits and list this in your sales literature. It is
much quicker for a prospect to scan a list than it is
to read a paragraph.
20. Promotion warning. Give your customers an advanced
warning about upcoming promotions. This creates a demand
for your promotion even before it is released. You also
create a feeling of goodwill from your customers because
you have shown them that they are important.
21. Ask for referrals. The best type of advertising is
word of mouth. Place a referral form on your site where
customers can give you their friend’s names and email
addresses. In return, you will give your customer a
special bonus and send an email to their friends on
their behalf. The email you send must include a very
special offer and refer to the customer that gave you
22. Rename things. Give standard items a new name and
prospects will respond. If you ask a prospect to
subscribe to your online magazine, or digital magazine,
your subscriber rate will increase faster than referring
to your publication as an ezine.
23. Double up. Instead of offering one item at a special
price, offer two. On average, the extra item brings in
an additional 45% more sales.
24. Bonus value. It is common to offer FREE bonuses with
every purchase on the WWW. If you don’t offer free bonuses
you are losing sales. FREE bonuses are part of the internet
culture. Since everyone offers FREE bonuses, make yours
stand out by giving it a price value. Instead of offering
a FREE ebook, offer a FREE ebook worth $29.99.
25. Swap ads. If you publish an ezine, swap ads with other
ezine publishers to increase your exposure.
26. Define your USP. What makes your business different
than your competitors? Your USP, or Unique Selling Point
gives your customers a reason to buy from you instead of
someone else. Are your products bigger, faster, cheaper?
Every business has a USP. Find yours and promote it.
27. Testimonials. Your customer’s opinions are worth
gold, especially if they write them down. Include
testimonials from satisfied customers in all of your
promotional material. This technique gives your product
or service more credibility in the eyes of your prospects.
28. Pre-sell. If you are introducing a new product, ask
your customers for their opinion a few weeks before the
product is released. This gives you time to tweek and
polish the product to perfection before its release.
When your product is released, you can send the customers
who have responded with suggestions a special discount on
the product as a thank you for their help.
29. Test. Send a trial offer to a percentage of your
mailing list. From the response, you can gauge whether
to roll out the offer to your entire list or rework the
details and try again. Testing saves you money and
increases your sales by giving you feedback in small
blocks before you use up your whole database.
30. Short and sweet. Keep your prospecting emails short
and to the point. Long emails are often deleted before
they are read. To present detailed information, get the
prospect hooked in your short email and invite them to
visit your site for the details.
And there you have it, the complete set of 30 award
winning techniques to kick your sales into high gear.
Implementing just a few of these techniques will
increase your sales. Imagine if you implemented them
We wish you much success with all of your marketing.
To Your Success,
You too can create a Smart marketing Funnel and earn!