John Thornhill has a strong accent but his advice is golden, watch this series of 4 videos for great advice on marketing online.
John Thornhill has a strong accent but his advice is golden, watch this series of 4 videos for great advice on marketing online.
Image is everything
According to a very popular soft drink commercial, image is
nothing and thirst is everything. If your thirsty for
something to drink, this may be true. If you are thirsty for
online sales, this theory will leave you parched!
Online, image is everything. If your website looks homemade,
takes ages to load, and doesn’t display properly in almost
everyone’s browser, you’re in trouble. Your sales will be
slow or non-existent.
On the other hand, if you design a clean site, make it easy
to navigate, display your products in an organized manner,
and use professional graphics, your site will make you more
sales and more profit.
But don’t forget content. Content will bring your visitors
back again and again. If your site doesn’t offer something
that your target market needs or wants, your image won’t
help you. Right now we are assuming that you have a site
that offers valuable content. Now let’s spice up your image.
Take a look at these simple techniques to improve the image
of your website.
1. Consistency. Make sure that each of your pages has a red
thread that ties them together. Your red thread can be as
simple as using the same template for each page. If each
page looks the same, you develop continuity throughout your
2. Font Style. Choose a font or fonts that are easy to read.
There are some pretty fancy fonts on the market, which may
look appealing, but are almost impossible to read. The
majority of the surfing population won’t stick around to
decipher your message if it isn’t easy to read.
3. Font Size. On screen, a comfortable font size is 12 pt.
If you choose a smaller font size, you risk alienating the
segment of your market that requires a bit larger print.
4. Graphic Style. This is the easiest way to create your
image. An old-fashioned map and globe in a library setting
creates a completely different image than a bikini clad surfer
girl on a beach. Your choice of graphics must mirror your
5. Layout. A portal style site is an ordered chaos. A lot of
information is presented in a minimum amount of space. An
ebook sales site, on the other hand, has become a single page
mini site that concentrates on one product. Your image can be
at either end of the spectrum, but most likely somewhere in
6. Color. Your color choices are important to your image.
A deep blue gives you a business feel, deep green gives you
an executive, money feeling, red gives you a good stop effect,
but is irritating to look at for long periods of time. Make
sure you put some thought into your color choices before you
just pick a random color.
These are just the basics, but they will get you started on
your image check. Second only to content, your image is your
greatest asset. A clean, clear image that mirrors your content
will make you more sales.
To Your Success,
How to: Get more newsletter subscribers
You have a website which offers a free newsletter. Your visitors
are interested in the products and services that you offer.
So why doesn’t everyone sign up to receive your free
So far, internet professionals have been able to narrow the
reasons to fear of the unknown, extra work, no time, lack
of trust, and ‘pain-in-the-butt’ factor. What does each of
these mean and what can you do to ensure that you are
getting as many sign ups as possible?
Fear of the unknown. When a visitor fills out a form and
clicks on the submit button he/she has no idea where they
will end up. Some forms redirect them to another website,
some to a thank you page that leaves the visitor hopelessly
lost, others to an ERROR page and then some forms ensure
that the person receives a mailbox full of offers they
didn’t actually want. So why do some visitors
hesitate to fill out forms? Fear of the unknown.
Extra work. As a website marketer, I would like to know each
of my customer’s first name, last name, email address,
telephone number, fax number, postal address, likes and
dislikes and lots of other information. This way I can
market to them more effectively. If I were to ask potential
subscribers to my newsletter for all of the information that
I would like, do you think they would take the time to fill
out a 50 part sign up form? Not likely. It involves too much
No time. No one has time to waste these days. We don’t have
time to sleep, don’t have enough time for the kids, don’t have
time for the spouse and certainly don’t have time to fill out
a form to receive a newsletter that we don’t have time to read
in the first place.
So our challenge as internet marketers is to persuade our
potential subscribers that this is ‘must have’ information
that is easy to get, and doesn’t take a lot of time to read.
Lack of trust. The internet is a faceless, almost anonymous
way of doing business. You have to build a trust level with
your visitor in the shortest time possible. If your website
has minimal information about you, your location, or your
company and doesn’t look 100% professional, it is hard to build
up a trust level with your visitor. They are not sure what you
will do with the information that they give you. You have to
overcome their lack of trust.
Pain in the butt factor. And after all that, there’s still the
pain in the butt factor. It’s just more convenient for a
visitor to sit on their butt and surf, not having to fill out a
form, think, or use their head for anything else except
relaxing. If they have to put some work into it, well it’s just
a pain in the butt.
So how do we, as internet business owners, overcome all of
these objections and turn our surfer into a subscriber? Here
it is. The list of sure fire ways to get a respectable number
of your visitors to sign up for your newsletter.
1.Ensure your potential subscriber that they will be returned
to the page they are on, or at least be able to easily find
their way back. Tell them right there in your sign up area.
Give them a message such as “You will be returned to this page
after signing up for this newsletter”
2. Make your sign up form quick and easy. In this first phase
of capturing information, limit the fields to first name, last
name and email address. Better yet, use an instant info
capture pop-up. All the surfer has to do is click on the box
and you’ve got their real email address added to your database.
Later, you can ask for more detailed information as you build up
a trust level with them.
3. Give your readers high quality information. Make sure that
they feel you respect their time and are there to help them.
Keep your newsletter short and easy to digest at one sitting.
If you have a long newsletter, break it up into sections that
are easily digestible.
4. To overcome the surfer’s lack of trust, ensure them that
you will not give out, sell, or trade their information with
third parties. Make sure you tell them this right in the area
where they are signing up for your newsletter. This helps
build their trust level and makes them feel comfortable in
giving you their information.
5. And then there are some things that none of us can
overcome. If you have done your best to ensure your potential
subscriber that your intentions are true, you haven’t asked
for too much information and you’ve supplied them with the
information we’ve just covered, that’s all you can do. Not
everyone will sign up, but you’ve given it your best shot,
the rest is up to your visitor.
6. And this may be the clincher. Bribe them to fill out the
form! Give them a FREE ebook, a FREE report, FREE access, or
whatever you have that can sweeten the deal. This is very
basic, but it is common internet practice and it works.
By implementing these six steps in your newsletter marketing
you will increase your number of subscribers which will in
turn increase your ability to sell more ads and thereby
increase your profits.
To Your Success,
How to: Get more newsletter subscribers
How to Get Famous — In only 90 Days!
by Joe Vitale
“I am indebted to the press of the United States for
almost every dollar which I possess…” — P.T. Barnum,
Charlie Stratton was a little boy who would not grow. He
was destined to be less than three feet tall.
His parents accepted the fact that he would never become
a full sized adult. The neighbors felt sorry for the nice
family and their midget. But no one saw an opportunity for
greatness. No one saw the potential for fame and fortune.
No one, that is, until one man came along in 1842 with an
eye for hidden possibilities. That man was P.T. Barnum.
Barnum taught the child to sing and dance. He taught him
to express himself, to accept how he looked, to feel good
about who he was. He also taught the boy how to charm and
entertain crowds. And he named the young prodigy a name
that still lives today: General Tom Thumb.
Years later, after Tom was rich and world famous, his
Connecticut neighbors would shake their heads and smile.
“We always thought little Charlie was a nice boy but not
very special,” many said, “but we never knew he would
become a celebrity until Barnum took him and Barnumized
P.T. Barnum took many people who were talented but
unknown and made them rich and famous. While Jenny Lind
was known as the greatest Swedish soprano in all of
Europe, few had any idea who she was in America. Yet
Barnum hired her, managed her, promoted her, and Jenny
Lind became so famous that 30,000 people met her ship
when it docked in New York in the mid 1800s. Again,
Barnum had practiced the art of “Barnumizing” someone.
And to prove that his techniques worked, when Lind
decided to save money and manage her own concerts
without Barnum’s help, her crowds grew smaller. Lind
didn’t get media attention. And she returned to Europe
without fanfare. Yet it was the same Jenny Lind that
the crowds had gone wild to see under Barnum’s art!
That art is not lost today, of course. Throughout 1997
I smiled whenever I saw an article on the singer Jewel.
Here you have a woman barely out of her teens, with
only one CD released at the time, making front page
headlines and cover stories on national magazines.
Last I heard she had been hired to write her
autobiography (!) and was paid more than a million
dollars for it. Yet Jewel is barely an adult! How is
this happening? Clearly, Jewel is being Barnumized.
And that’s how anyone can become famous today. You
need someone skilled in the art of Barnumizing. There
should be a latent talent or trait that can be
publicized, of course, but even that can be gotten
around. Richard Branson, the tycoon founder of many
businesses, including Virgin Records and Virgin
Airlines, Barnumizes himself by creating balloon
flights around the world. Whether he actually succeeds
at the trip doesn’t matter. His events bring himself
international publicity. And he is not promoting any
talent except maybe the bold desire to be famous.
I’ve been personally fascinated by publicity and
publicists since I began researching P.T. Barnum a
few years ago. Here’s a taste of some of the people
* Harry Reichenbach was an audacious silent movies
publicist who made people famous in the early 1900s.
In fact, his incredible creative ideas helped stop
World War I.
* Edward L. Bernays helped make such stars as the
singer Caruso famous. And he got American women to
smoke with a publicity event he helped orchestrate
* And publicists today continue to Barnumize people
like chicken soup authors Mark Victor Hanson and
Jack Canfield. One reason Deepak Chopra remains a
bestselling author is the publicist behind him:
But let’s forget actors and actresses, authors and
speakers, singers and celebrities for a moment. What
about the average person? What about you? Can you be
Barnumized? Can you be made famous?
Without hesitation, I say yes. The secret is in
hiring a publicist who knows how to find or create a
news worthy subject out of you or something you do.
There isn’t any one way to fame that fits for all
people. Sometimes all you need is one wild event to
draw attention to everything else you do:
* Barnum once showed a preposterous “Fejee Mermaid.”
The curious half-monkey-half fish increased his
ticket sales 33%.
* In our own century a circus once displayed a
“Unicorn.” While everyone knows unicorns aren’t
real, ticket sales increased 55%. Again, the one
publicity stunt drew crowds to see everything else
But you don’t have to be wild and crazy to get
attention. In an article I wrote titled “Hidden
Selling,” I talk about the various people who are
getting rich and famous by sponsoring events that
serve a good cause. Bill Phillips, for example, is
selling people on the idea of getting fit. He gives
away his book, and a video, and holds yearly
contests. He donates his money to the Make-A-Wish
Foundation. All of this is making Bill
internationally famous. How does he make any money?
He sells nutritional supplements. Back this fact is
“hidden.” What Bill is doing is getting fame, and
then using that fame to make money. Very, very
One of the easiest ways to begin to seek fame is to
write a book. You still have to promote the book, of
course, but as an author you have an excuse to get
publicity. That’s what Evel Knievel wanted when he
called me. He wanted me to help him write his life
story. He knew that a book could bring him more
fame. (I turned him down.) Many other people know
this fact, too, from Donald Trump to J. Paul Getty
to Madonna, and that’s why they write (or hire
someone to write) books for them.
By now you’ve heard the quote from Andy Warhol that
in the future everyone will be famous for 15 minutes.
My belief is that if you create fame for yourself
that sticks, that fame will be a credential you can
bank on for the rest of your life.
Take Evel Knievel. His publicity stunts Barnumized
him in the 1970s. Yet we still know his name today,
thirty years later. He wedged his name into public
awareness through his fame tactics. And he’s still
cashing in on his name. In fact, his name is so
strong that it has helped launch the career of
another daredevil: Evel’s own son, Robbie Knievel.
Most people know the name Tom Thumb today, as well.
Why? The fame Barnum created for his little friend
still lives. Fame can do that for you, too. It can
become a lasting advertisement for who you and what
you do. From then on, everything you touch will get
automatic attention. Tom Thumb used to sell toys
and other products. So did Evel Knievel. As a
result of their fame, these otherwise mediocre
products sold. The products weren’t important, it
was the name associated with the products. The more
famous the name, the more easily the products sold.
That’s why Pepsi hires the latest hot stars to
appear in their commercials. Their fame brings
favorable attention to Pepsi.
But what if you can’t afford a publicist? Easy.
What you have to do is become your own publicist
and Barnumize yourself.
Let me explain:
A year or so ago I wrote a news release that helped
make Jeff DeLong—barely 28 years old—wealthy.
The headline read:
50 Ways to Leave Your Lover (or anyone else);
Unusual cards don’t greet, say Hit The Streets
Paul Krupin of the ImediaFax news bureau sent it
out by fax and email. As a result, Jeff did twenty
radio interviews the day his release hit. The
Associated Press picked up the story at least twice
and spread the word to the media nationally. The
number of times the story was reprinted is
impossible to tally. But as a direct result, Jeff’s
website sales blasted to $20,000 a week.
What made his news release so successful?
1. There was news here.
I didn’t have to dig too hard to see that Jeff’s
greeting cards were newsworthy in and of themselves.
(You send his c-ya cards out when you *end*
relationships.) Too many people send out news
releases without any news. They are thinly disguised
ads. Editors hate ads. They want NEWS.
2. We tied it to current news.
Valentine’s Day was right around the corner. While
Jeff didn’t want to tie his release to that event,
I knew that doing so would cause the media to grab
his release. It helped make his news relevant.
Whenever you can tie your product or service to
existing news, you up the odds in being used by the
3. We distributed the release to select media.
Paul Krupin hand picked a list of media contacts.
What you send out has to match the interests of
those receiving it. Don’t send artillery news to
an anti-gun newspaper.
You can get publicity for virtually any product or
service. The media is desperate for news. Provide it
and they’ll advertise your business. But how do you
find the right news angle? There are at least three
ways: (1) Have news, (2) invent news, or (3) tie
your business to current news.
Jeff’s release was an example of one and three. (His
cards were news, and we tied it to Valentine’s Day,
which was current news.) Here’s an example of number
two: Inventing news.
When Barry Michaels in Australia hired me to write a
release for his clothing store, I had to hunt to
find the news angle. I talked to him and learned that
because he was getting bogus orders online, he
started calling virtually *everyone* who contacted
him. This turned out to be a breakthrough. Customers
were in awe that a retailer in Australia would call
them. Not only did Barry stop the bogus orders, but
he increased his sales with this extra personal
service. So I wrote a news release with this
Retailer Finds Way to Turn Bogus Orders Into Profit;
Australia teaches the globe how to make money online
As a result, the Investors Business Daily called him.
Since that is a national publication, Barry’s news
release will turn into *thousands* of dollars in free
publicity. Very nice.
Finally, let me tell you what I did a few months ago.
In mid-June I bought a mermaid. Yes, a mermaid. P.T.
Barnum had one and I figured it would be cool if I
did, too. It turned out to be a disappointment and I
felt like an idiot for getting it. But then I saw a
publicity opportunity. So I wrote a news release
(using method number two) that began with this
Barnum Expert Suckered Into Buying “Real” Mermaid;
Discovers curiosity as powerful marketing tool
The response stunned me. The editor of the American
Legal Association’s newsletter asked if they could
run the story. Radio hosts wanted to interview me.
An A&E Biography TV show on Barnum plugged my book,
causing my book to sell out overnight. Ah, I love
The point is, news angles are everywhere. Start to
think like a reporter, get creative, and plug you
or your business *within* your story. It’s the key
secret to getting rich and famous today—-within
only 90 days—and with or without a mermaid!
To Your Success,
How Can I Organize My Classified Ads?
How often do you submit classified ads on the internet?
Daily, weekly, monthly? However often you do, I bet you
do it more often than you’d like to. That’s not
necessarily a bad thing. You need to advertise so other
people know you’re out there.
How organized are you though? Do you compose a new ad
every time you place an ad or do you copy and paste the
ad copy, forward an email, change the data etc. etc.?
It can certainly become a monotonous, timely chore and
being well organized can have great benefits. Creating
a document that holds your precious ads can save you
1. If you ever lose your inbox emails, you have a copy
of your ads and the related links saved in a different
place on your computer, so it also acts as a backup.
2. You don’t have to go searching through your inbox
folders for your affiliate link or go to the site to find
the recommended ads etc.
3. Placing an ad via email or directly to a site can now
take half the time because you have the ad preformatted
with the correct number of characters per line.
So organizing your ads starts as soon as you join a new
program. Here’s what to do and I’ve used MS Word as the
example program to use:
1. You receive a welcome email from a new program you’ve
joined and it contains your affiliate link. Copy the link.
2. Open your word document, I call mine Ads.doc (original
huh?). At the top of the document in the index, type in
the name of the program in alphabetical order, eg. Your Name
New-Z – Paste your promotion link here, eg.
You will end up with a list of program names and links
here at the top of the document.
3. Scroll down to where the program will appear in your
document alphabetically and type the name of the program
4. Select the name and insert a bookmark, (insert,
bookmark, type in abbreviated name of program). Bold the
name of the program so it stands out.
5. The line above the name is a good place to insert a
horizontal line format, borders and shading, horizontal
line, ok). I also place a ‘back to the top’ hyperlink
above the line – then I copy and past the line and the
link above each program name so if I want to get back to
the top quickly, I can.
6. Paste the link in again after the name of the program.
7. Now go back to the top of the document, select the
name of the program and insert a hyperlink to your
bookmark (click the hyperlink button on your toolbar,
click on bookmarks, and select the bookmark you just
8. Now when you open the document and you want to copy an
ad for a particular program, you just click on the name
and it will take you to the right place.
9. Visit the site of the new program and copy ads, email
letters etc. or copy them from your welcome email and
paste them into the correct place under the name of the
program. Create your own ads, format your ads for emails
etc. or to the ezine’s guidelines that you will be
10. If you use ad tracking facilities, you will want to
add your tracking link under the name of the program in
the body of the document as well.
Once you have your document started, it’s easy to add new
programs and ads to it. I’ve had my document going for
about 1.5 years and it’s now 75 pages long! I also send
it to work so if I’m placing any ads from there, I know
all the links! Very handy! Remember to always test
your links to make sure they work, then you can trust your
Have a go at setting your own up and see how much easier
and quicker it is to select ads that you have used
previously and know work! If you have any trouble setting
your document up at all, feel free to email me and I will
set it up for you and email it to you.
You can also use the document for keeping track of URL
submissions to search engines and FFA Submitters etc. as
well, depending on the services and the software you
This document also comes in handy for copying your program
links if you’re using a traffic generation program and
adding and deleting sites. Just open the document and copy
the appropriate link from the index and paste it into the
site where you’re working.
Have a go at your own and let me know what you think.
Good luck and happy advertisement placing!
To Your Success,
Checkout Email marketing Secrets, great way to learn to market.
How and Why People Buy
The Internet is a powerful selling tool. Never before has
it been easier to start a business, be able to reach out
to literally millions of potential customers and make your
The Internet also offers us new tools to succeed. Email
makes communications instant whether across the street
or across the globe. Websites act as virtual storefronts,
allowing us to stay open 24/7. Newsletters inform, educate
and even give us an occasional smile.
Yet time has taught us that there is much more to success
than simply having a web site or using these tools. Recent
experience has taught us that the fundamentals of selling
haven’t changed, even if the new selling tools are state
of the art.
While these new tools may change the function of buying,
they haven’t really changed HOW and WHY people buy. Here
are several factors that will help you approach people
in a way that will persuade them to buy from YOU.
1. People aren’t ON the Internet. They ARE the Internet.
The same rules that apply at any retail store
should apply to your online ‘store.’ Is your site courteous
and inviting? Does your site say in clear terms that you
know your stuff and that people will get smart answers?
Does your site offer to fulfill a clearly defined need or
desire? Give your site a checkup today.
2. People buy online just like they buy offline. If
they are buying an impulse item, they’ll click thru and
spend a buck. If it’s a bigger ticket item, they’ll
shop around. Which are you selling? Is the look of your
site appropriate to what you are selling? I don’t want
to buy designer chewing gum and I won’t buy at a site
that looks like it should be selling gum. Would you? I
want to buy the stuff I usually buy, but I don’t want
to leave home to do it. Are YOU meeting my need?
3. People buy what they need, when they need it and can
afford it. The key is to give people information that
connects with what they need. The good news is that
people need the same things they have always needed.
Which of us doesn’t long for more time, more money,
better relationships with family and friends? The more
your message is aligned with these needs, the better
you will do.
WHY People Make ‘Buying Decisions’
There are only SIX basic motivators that will trigger any
buying decision in the mind of a potential customer. All
six are actually deeply rooted in the human psyche, akin
to our most common needs and desires.
1. Desire for gain – usually financial, but also to gain
in love, power, respect from other people.
2. Fear of loss – usually financial, but also emotional.
This trigger may tie to the loss of something already
gained, or to the fear of not gaining something that
is perceived as a need.
3. Comfort and convenience – convince me that your
product or service will make my life easier, simpler,
more productive, more worthwhile.
4. Security – will your product or service protect me, my
loved ones, my assets, and reduce my fear of loss?
5. Prestige and pride of ownership – although it may not
be a psychologically healthy frame of mind, most
people do attach self-worth to the ownership of
exclusive material items (ie. Rolex watches, designer
clothing, limited editions of anything.) Will I be proud
to tell my friends that I own or use your product or
6. Satisfaction of emotion – will your product or service
make me ‘feel good’ about myself, my life, and the
world I live in?
The world is a big place and it doesn’t turn on a dime.
People will still buy cars just before vacation time and
do most of their Christmas shopping about 10 minutes
before midnight on Christmas Eve. Don’t buck the trend.
Understand and USE people’s existing buying habits
and motivations to your advantage, and kick your online
efforts into high gear.
To Your Success,
Click Here to get more help in your Marketing
Hidden Secrets to Internet Marketing….A true story!
With millions of web sites on the internet (and every one
of them competing for the almighty visitor), we are
literally being pulled in 50 thousand different directions
by web masters all wanting us to visit their web site with
hopes that once there, we’ll buy what ever it is they’re
But what happens when you receive all this traffic and no one
buys? If only we knew what all those visitors really wanted.
It seems to me that many of us webmasters and web business
owners are at a loss as to understanding some of the finer
details when it comes to marketing online. Before I go on,
let me say this. We who do business on the internet are, in
some ways, at a real advantage to those who are only focusing
on the brick and mortar model.
You see, when someone leaves a retail outlet there’s really
no way of knowing what that potential customer really wanted,
unless you ask them of course. But for us web business owners
we can know. How? you ask, well, there’s hidden secrets right
under our noses and many of us don’t even know it. I want to
share a true story with you about a successful web site owner
who knew enough to find these hidden secrets and turned his
business into one of the most popular sites on the web.
About four years ago, Marc McDonald had a hobby where he ran
an awards site. After a while he started listing everything
by category. Shortly after that, he discovered that his
freebie page was receiving more traffic than all his other
pages put together. Now, what happened next, was a crucial
point in Marc’s progress and literally changed his life.
Realizing that his freebies page was the most popular to
those visiting his site, he wisely changed his focus from an
awards site to a freebie site. The results were astounding.
Today Marc’s web site receives over 1.5 million visitors a
month and has a subscriber base of over 132,000 for his
freebie newsletter. How many of us would like these kind of
statistics to brag about. Marc has now quit his job and works
full time on the web doing what he loves.
Did Marc just luck out ? NO, he discovered hidden secrets
that are available to all of us. What were these secrets and
where did he find them?, in his log files. That’s right,
hidden away in his log files were secrets that told him
exactly what his visitors wanted. Sure, they were interested
in sites that were worthy of an award, but they were more
interested in all the freebies that the web offered.
Now this is just one example of how to use little known
secrets to expand or perhaps even, change your focus to your
online business. If you discover that you have pages on your
site that get more traffic than others, why not give your
visitors more of what they want. Expand on those pages, maybe
even let people opt in to your list so they can be kept up
to date with the most current changes or offerings. What pages
on your site are the most popular? Hey, your visitors might
be trying to tell you something.
To Your Success,
To learn how to get Zero Cost Traffic Click Here
Free Tools To Source Distinctive Vocabulary For Your Ads
When you read through classified ads, what is it about an
ad that catches your attention? Is it the headline,
symbols used, the ad copy itself or even a spelling
mistake? Sometimes it can be a single ‘different’ word
that might look out of place or it might be a powerful
phrase. But whatever it is, it grabs you and makes you
read to the end of the ad. Your mission has been
This article will explore some of the tools and resources
you can use to obtain distinctive vocabulary to increase
your ‘word repertoire’. Use these new words in your ads
to make them *STAND OUT* from the crowd!
When I say ‘different’ words, I mean unusual, out of the
ordinary, unique and distinctive vocabulary. The
internet is a world of its own and a lot of what we
learned at English in school regarding sentence
construction has gone right out the window! Granted, a
lot of us like to remain civilized and use the ‘correct’
form of sentence construction, but if you don’t, you can
get away with it without losing marks! You can use slang
words and you can abbreviate words to shorten the
character length of a line. Space is an important issue
when placing an ad and we’re forever being restricted
regarding the amount of space we are permitted to use.
Many ads are written in the present context where you are
attempting to tell the reader about something that you
think is worth their time and efforts to explore. Let’s
look at an example of the vocabulary that can be used in
Here are some exclamation words and phrases that I’ve
seen used many times in ads.
– Check this OUT!
– Oh My Gosh, I can’t BELIEVE it!
– This is AMAZING!
– Never SEEN Before!
These are just a few of the many words that you regularly
see used in ads. Now let’s use some nifty tools to create
some new words.
Using the following tools, we will find some distinctive
vocabulary to use in place of the word ‘fantastic’.
You’ve all heard of a ‘thesaurus’ right? And no, it’s not
a dinosaur! A thesaurus is used to find other words for a
particular word, or synonyms. I personally use the
thesaurus that comes with MS Word and it can be accessed
by clicking on the Tools menu, then clicking on Language
and Thesaurus. Alternatively, you can use online thesauri
for free like the following:
Entry Word: fantastic
Synonyms: FICTITIOUS 1, chimerical, fanciful, fictional,
fictive, illusory, imaginary, suppositious, supposititious,
Related Word: implausible, incredible, unbelievable; absurd,
preposterous; irrational, unreasonable; deceptive, delusive,
Contrasted Words: common, commonplace, everyday, familiar,
ordinary; customary, prevailing, universal, usually
conceived or made without reference to reality Synonyms: antic, bizarre, grotesque
Related Word: adroit, clever, ingenious; eccentric, erratic,
odd, queer, singular, strange; absurd, nonsensical,
Contrasted Words: factual, solid, sound, valid,
well-grounded; plausible, reasonable
Synonyms: FOOLISH, absurd, ||balmy, crazy, insane, loony,
preposterous, silly, unearthly, wacky
Synonyms: MONSTROUS, cracking, massive, monumental, mortal,
prodigious, stupendous, towering, tremendous
Synonyms: EXTRAVAGANT, preposterous, wild
The adjective “fantastic” has 5 senses.
1. antic, fantastic, fantastical, grotesque —
(ludicrously odd; “Hamlet’s assumed antic disposition”;
“fantastic Halloween costumes”; “a grotesque reflection in
2. fantastic, howling(prenominal), marvelous, rattling
(prenominal), terrific, tremendous, wonderful, wondrous —
(extraordinarily good; used especially as intensifiers; “a
fantastic trip to the Orient”; “the film was fantastic!”;
“a howling success”; “a marvelous collection of rare books”;
“had a rattling conversation about politics”; “a tremendous
3. fantastic — (extravagantly fanciful and unrealistic;
foolish; “a fantastic idea of his own importance”)
4. fantastic, fantastical — (existing in fancy only;
“fantastic figures with bulbous heads the circumference of
a bushel”- Nathaniel Hawthorne)
5. fantastic, phenomenal — (exceedingly or unbelievably
great; “the bomb did fantastic damage”; “Samson is supposed
to have had fantastic strength”; “phenomenal feats of
Words and phrases that have a meaning related to
Synonyms: antic, extraordinary, fantastical, grotesque,
howling, marvelous, phenomenal, rattling, strange,
terrific, tremendous, unreal, unrealistic, unusual,
Often used in the same context: great, wonderful, amazing,
terrific, extraordinary, fabulous, tremendous, awesome,
marvelous, plastic, wondrous, phenomenal, spastic,
bombastic, dynamic, enthusiastic, super, unusual
Appears in the definition of: crazy, dream, figment,
magic realism, phantasmagoric, phantasmagorical, pipe
dream, surreal, surrealism, surrealistic,
If you join a new program and copy the affiliate email
sales letters or ad copy provided by the company, just
think how many other affiliates will be using the same ad!
Choose a descriptive exclamation word and use your new tool
to come up with some new ad copy that will be different from
the other affiliate’s ad copy! Test and track your ads for
response rates. Hopefully the response will be higher than
Don’t be a sheep – lead the way and let your ad copy stand
out from the crowd! Always be an individual by using
To Your Success,
Focus or Fail
Here’s the secret and key to your success. Focus. Focus on
your goals and plans. Plan your work and work your plan.
Sorry, it’s not very glorious or mind blowing, but it works.
If you are like most SOHO (Small Office, Home Office) owners
you are the Chairman/Chairwoman, CEO, president, vice
president, marketing manager, accountant, secretary and
janitor. You are responsible for planning, developing,
marketing, publishing, delivering, cleaning, organizing –
in short, you are the chief cook and bottle washer. So your
focus is critical to your success.
Has this ever happened to you? You plan to go out on the
web and gather some information. While you are out in
cyberspace, you notice an ad for something that is not
related to what you are looking for. Since it looks really
interesting, you click on the ad anyway. By the time you are
done clicking from one interesting ad to the next, you have
lost two hours. Now you still have to go out and look for
your original material. It’s happened to all of us. The key
is to stay focused on your planned task.
Here’s one way to stay focused and organized while you’re
out on the net. First you need to set up a filing system in
your web browser’s ‘favorites’ folder. My favorites folder
has a list of each of the websites that I am working with
and in each of those folders are sub-folders. The sub-
folders are labelled administration, marketing, sales, and
And here’s the little trick that goes along with the
folders. Let’s say you want to go out and browse through
your competition’s ezine advertising prices to see how they
compare to yours. You go to an ezine directory to find
ezines with comparable numbers of subscribers. Suddenly your
attention is drawn to a flashing banner that says ADVERTISE
FOR FREE – CLICK HERE. Of course you are interested in
advertising for free! But instead of getting involved in
that right now, click on the banner to pull up the webpage
that it is linked to. When you get there, right click your
mouse, go to the ‘save in favorites’ field and put it into
the appropriate sub-folder – administration, marketing,
sales, or misc.
Later when you have some free time, or have planned to
search for new ways to promote your site, you can go to
the ‘marketing’ sub-folder and take a look at how to get
some of that free advertising that the banner was
so excited to tell you about.
This is one simple way that you can add extra hours to your
day. When you stay focused, you get more accomplished in a
shorter period of time and achieve your goals much faster.
Your success is directly related to your ability to focus
and stay focused on your plan. It may take time to train
yourself, but it is worth it.
To Your Success,
Easy as Pie Ad Tracking
Convert More Website Visitors Using Website Analytics
You cannot improve what you cannot measure. This is especially
true for website traffic and conversions.
As an e-commerce shop owner, website analytics is one of your
most important tools in operating a successful online business.
One of the biggest advantages of the Internet is that all
interactions are measurable. In a brick and mortar store,
it would be impossible to accurately measure how many customers
enter your store every month.
It would be even more ridiculous to try to determine where
they heard about your store, or why they have decided to buy
something or leave without anything, or where they are going
when they leave your store.
However, this information is available to the online shop owner.
But only if you make use of a good analytics system. There are
numerous systems available online, with some offering amazing
functionality and stats ideal for small to medium size websites.
I find the no-cost service, Stat Counter to be my favorite.
Using this system will make it as easy as pie for you
determine which of your advertisements are producing the
results you need and which are not.
To Your Success,