This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.
It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.
While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.
While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.
Viral Marketing Overview
Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.
Using Viral Marketing to your advantage
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.
Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moiré popular. Remember the movie “The Blair Witch Project”?
Many big companies have tried viral marketing and have had many success stories with it. A classic example is Microsoft’s Hotmail. They were the first known big company to utilize the scheme and it has worked wonders for them.
Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.
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Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website.
Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic. That is the very concept of viral marketing. The idea is to get everyone to spread your marketing message around because they want to.
Now let’s look at using an E-book to start your viral marketing campaign. First you create an E-book… a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend… and you give it to three people. In the book you encourage those three people to give it to their friends and family.
Before you know it the E-book is spreading across the Internet like wild fire. Digital information duplicates easily and quickly so before you know it, thousands of people could be reading your free E-book.
Make certain that you let people know that they have permission to forward the E-book around the Internet. When you create the E-book, you have the right to give people certain rights. One of those rights could be that you allow them to give the book to other people. Make it clear that this book is free to give away.
You can write the E-book yourself, use private label content or you can hire a ghostwriter to prepare the content. There are a lot of ways to create an E-book. Once you have your E-book written, use software to create your E-book.
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It is a well known and widely accepted fact, that E-books….FREE E-books…are one of the best weapons in a viral marketing campaign arsenal. Here are four good reasons why this is true today and will continue to be true for the foreseeable future:
1. E-books are cheap to produce and don’t take long to set up. If you have articles that you have already written about the subject you are promoting, you can simply combine these articles into an E-book. If, on the other hand, writing isn’t your forte, you can use rebrandable E-books that have been produced by others. Just use your favorite search engine and do a web search for “rebrandable E-books”. You will get a lot of hits and have many to choose from. One way to distribute these E-books to visitors to your website is to give them as a free gift for subscribing to your newsletter. If your E-book contains material that people will want to share with their friends and family, they will pass it along to them… they will pass it along to others…and you will make money.
2. E-books are capable of reaching a large audience. The only limiting factor is the enthusiasm or the participants. Therefore, it is absolutely vital that your E-book contain something that people will want to share like timely information or humor. Remember that people like to know something that the rest of the world needs to know. They will pass along something that makes them look like they are in-the-know.
3. E-books are a way to sell other products other than the one you originally targeted. For example; if you are selling garden products, your customers could also be interesting in E-books about lawns, trees landscaping, etc.
4. E-books are effective in building your reputation. It is an implied recommendation if you give a quality E-book and users willing pass on to others.
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Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail form.
A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else.
What absolutely will not work:
Suggesting that e-mail recipients forward your message to their friends and family will not work. Adding a line at the bottom of your e-mail that reads “Please feel free to forward this message to a friend” is more likely to get it deleted than forwarded.
What absolutely will work:
Offering something worthy of sharing like a valuable discount, vital information or offering an incentive for sharing like additional entries into a sweepstakes or an added discount or premium service will work.
Relevant or timely information, research, or studies that are included in your e-mail might encourage the recipients to share with their family and friends. Interactive content like a quiz or test, especially if it’s fun, will inspire forwarding.
Jokes and cartoons are almost always forwarded to everybody the recipient knows. Why? Because they are entertaining and entertainment is meant to be shared.
A really cool multimedia experience is always going to achieve a lot of pass-along. Rich media is new and the novelty and tech factors alone are often enough to make the e-mail recipient eager to share it.
Oops! Almost forgot one really important thing….You can craft a brilliant e-mail following all the rules, but if a consumer visits your site and has an experience less that what was promised, you are going to achieve viral marketing, alright…the bad kind. So be certain that your product or service is ready and is as advertised.
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PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.
Let us take a quick look at how PPC Search Engines work.
These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.
The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.
How do you make money by using PPC into your affiliate marketing business?
Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.
The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser’s site. Unlike some programs, you are not paid per sale or action.
PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor’s who are not interested in your products or services. The same ones who leave your site and never comes back.
You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site’s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.
This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers’ account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers’ bid amount.
PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.
What will happen if you when you integrate PPC into your affiliate program?
PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.
The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.
Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.
Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits.
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and promote it whereever you can, a good product sells itself.
Those of us who regularly shop on line are familiar with the array of free gifts, free bonuses and just plain freebies that are offered to a visitor to a website to encourage them to buy. How could you collect, select and offer free gifts, which will be valued as much as the original merchandise that is being purchased, put these gifts together and add them to your E-book? There are just three steps to do that very thing. They are:
1.Identify your key words in each chapter of your E-book. Now, type those words into your favorite search engine. You are looking for free E-books on the same subject in more depth, by a greater expert than you are, or by someone who gives a new and fresh angle to the topic. Add a link to the free E-book in each chapter of your E-book.
2.Research the Internet for related free gifts. Now you are looking for things that you could give as free gifts in your E-book that will make it more appealing and give it more pass-along appeal to your readers. For example: If you are selling gardening supplies, find a planting guide on the web that can be downloaded and include that as a gift in your E-book.
3.Download the freebies. Visit the freebies pages on those web sites. Most sites have freebies and encourage you to distribute them.
Other key words I searched for are freebies, free E-books, and free reports and then gave the key word that I wanted the free stuff for. Like… “freebies for gardeners”.
Give your reader the vest that you can offer. Give them your book, additional reading material and free gifts to boot. Everybody loves a bargain! LGT makes a great freebie!
Key words and phrases to skyrocket your sales
Why do some ads motivate you to immediately punch your
credit card numbers into your computer, while others
transport you directly to dreamland? It’s the copy, of
course! Great copy picks up the reader, motivates them to
action and inspires purchases. More Sales = More Profit.
More Profit = More Money. More Money = More Luxurious
Lifestyle For You.
To make things easy for you, here is a list of the most
motivating words and phrases used in copy writing today.
Use this list as a basis for your collection, but always
be on the lookout for ads that make you want to buy. These
ads have hit your HOT buttons and most likely are hitting
the HOT buttons of other prospects just like you. Collect
the words and phrases that motivate you to buy and add them
to this list. By building your own personalized list of
trigger words and phrases, you will decrease the time it
takes to write your copy and increase your sales.
HOT motivating words
Absolutely, amazing, approved, attractive, authentic,
bargain, better, big, breakthrough, cash, colossal, complete,
confidential, crammed, delivered, direct, discount, discover,
discovery, easy, excellent, exciting, exclusive, expert,
famous, fascinating, fortune, free, genuine, gift, gigantic,
greatest, guaranteed, helpful, huge, immediately, improved,
incredible, informative, instructional, interesting, largest,
latest, limited, love, lowest, magic, miracle, money, new,
noted, odd, outstanding, personalized, popular, power,
powerful, practical, private, professional, profit,
profitable, proven, quality, rare, reduced, refundable,
remarkable, reliable, results, revealed,, revolutionary,
scarce, scientific, secrets, security, select, sensational,
simplified, sizable, special, startling, strange, strong,
sturdy, successful, superior, surprise, terrific, tested,
tremendous, ultimate, unconditional, unique, unlimited,
useful, valuable, wealth, you.
‘You’ is the all time, most important word you can use in
your ads. Make sure you use the word ‘you’ at least 5 times
more than you use the word ‘I.’ Remember, your prospects are
reading your ad with the constant desire to know ‘What’s in
it for me?’
HOT motivating phrases
Act now!, Be one of the first 100 people to, Free details,
Free list, Free catalog, Free directory, Free course, Free
gift with purchase, Free samples, Extra bonus, Get started
now, Get your copy today, Get yours at wholesale prices,
Limited time offer, No obligation, Order direct from the
manufacturer, Satisfaction guaranteed or your money back,
These lists are just the beginning. Use these lists to start
your personalized file of HOT motivating words and phrases
and use them in all of your advertising. Your ads will pull
better and give you a much greater ROI.
To Your Success,
Instant Profits with Cross Promotion
Business is business. Whether you are marketing online or
offline, the same principles apply. Yes there are
differences, but think about the marketing tactics used
offline that you can apply to your online business.
Here’s a quick idea that can instantly generate a profit for
you. Cross promotion.
How many times have you seen offers like this:
Get a FREE tent when you buy a new canoe, today!
Get a FREE movie pass when you have dinner with us!
And of course this works online.
Have you subscribed to an online newsletter (eZine) lately?
If you didn’t get a FREE eBook or FREE report with your
subscription, it would be surprising.
But let’s take this concept one step further. Have you
thought about the potential of cross promoting one or more
of your products to one or more of your lists?
Many businesses, on and offline, have multiple lists. A
list of customers for specific products, a list of
prospects, a list of eZine or newsletter subscribers and
many others. You can make instant profits from cross
promoting to these lists and it doesn’t cost you an arm and
It’s not a complicated process, and it certainly isn’t
rocket science. It just takes a little initiative, a pinch
of creativity and a drop of energy to make it work. Include
this technique in your marketing toolbox and your sales
will improve. Guaranteed!
To Your Success,
Make REAL money being exclusive
There are millions of dollars to be made on the internet.
How much are you making? If you are making as much as you
want, then please stop reading. If you would like to make
REAL money on the internet, read on.
Let’s cut right to the chase. Some business categories on
the internet are becoming saturated. If you are doing
business in one of these saturated categories, it’s easy
to get lost in the sea of information.
So what’s the solution? You can invest heavily in marketing
and get your name in front of more surfers than your
competition, but you need a large cash flow or a lot of time.
You can try an entirely new business segment, but you will
have a long learning curve. You can give up and go sit in the
corner, or you can target new markets with your current
product or service and become exclusive.
Think about the success you could enjoy if you were one of
the only companies that offered your product or service. What
if you were the only one! Read on and I’ll show you how to be
one of the few companies in your category to enjoy the success
of exclusivity, regardless of what you sell.
Let’s use internet marketing as an example. This business
category is on the verge of saturation. There are literally
thousands upon thousands of companies selling marketing
services, products and software. Why? Because marketing is a
vital function of running a successful internet business. But
who do these internet marketers market to? Other internet
marketers. It’s like a merry-go-round, one marketer markets
to the next to the next to the next to.. you get the point.
So how do you get off the proverbial merry-go-round and become
an “exclusive” instead of an “ordinary, run of the mill?” You
expand your market by diversifying into other business
categories with the product you already have.
Let’s look at an example. Joe’s Email Mania software has been
on the market for 6 months. He has banner ads at marketing
sites, he publishes an ezine every two weeks, he has
reciprocal links with complimentary sites, he’s doing OK, but
not spectacular. Suddenly, Joe gets an idea. What if he
marketed his software to accountants!
No, Joe is not crazy, read on.
Most accountants are great at what they do. Number crunching.
But accountants are typically not marketers. Why should they
be? They’re accountants. But they NEED marketing in order to
get new customers and continue growing their businesses, the
same as you and I.
So Joe goes surfing, he visits a few accounting sites and
gets an overview of the industry. Joe is very excited and
interested in introducing his Email Mania software to this
market, so he emails a couple of accountants to see how they
promote themselves. Based on his research, Joe develops an
email sales letter targeted to accountants and explains how
they will benefit by sending personalized email to their
clients and potential clients using his software.
What’s the result? First, Joe increases his sales drastically.
Second, accountants who purchased his Email Mania software were
so impressed, that they recommended it to their colleagues and
other business owners who also bought the product, increasing
Joe’s sales even further.
Now take this technique and apply it to your business and your
industry. There are countless ways to rethink and repackage your
product to make it suitable for other markets. The best thing is,
you may be the only one in your business category that is doing
it. Suddenly, you are an exclusive and that is where the REAL
To Your Success,