An elderly carpenter was ready to retire. He told his
employer-contractor of his plans to leave the house-
building business and live a more leisurely life with his
wife enjoying his extended family. He would miss his
paycheck, but he needed to retire. They could get by.
The contractor was sorry to see his good worker go and
asked if he would build just one more house as a personal
favor. The carpenter said yes, but in time it was easy to
see that his heart was not in his work. He still collected
his tools from the contractor everyday, but had resorted
to shoddy workmanship and used inferior materials. It was
an unfortunate way to end his career.
When the carpenter finished his work and the builder came
to inspect the house, the contractor handed the front door
key to the carpenter, “This is your house,” he said, “my
gift to you”.
What a shock! What a shame! If he had only known he was
building his own house, he would have done it all so
differently. Now he had to live in the home that he had
built none too well.
So it is with many affiliates.
Some just sign up and expect it all to be done for them,
and earn nothing, whilst others put in the effort every
day and are making $2000, $5000 and $10,000 per month.
Many sign up in a distracted way, rather than acting,
willing to put forth less than their best, less than
100% effort and true commitment to their new affiliate
If you want to make money as an affiliate of any
program, you have to build a strong foundation. That
means working your business everyday and building it
step-by-step. Your success as an affiliate depends
on one person — YOU.
Audio version above.
Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.
The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users…if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium?
There are three main ways to achieve this. They are:
1. Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.
2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of “Sprint-envy” going around among non-sprint customers.
3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.
Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.
Audio version above.
Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the affiliate is willing to promote the E-books for you.
Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you intend recipients to do. Make sure that the instructions are perfectly clear so that recipients know HOW to act. The action that you require should be simple and obvious as well. Don’t make things complicated or it will confuse the reader, such as by adding numerous links.
Remember the K.I.S.S. principle Keep It Simple Stupid! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on. If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don’t make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly.
Once you are sure you have an E-book that will be of value to an affiliate program, approach them with your idea and be able to show that it will be mutually beneficial.
Viral Marketing using E-books is one of many techniques that all together have a cumulative effect in attracting customers and subscribers to your business and in attracting targeted visitors to your website. You will very soon find out that this is an excellent way of increasing sales, subscribers and referrals.
Affiliate marketing is basically a form a marketing in which an affiliate gets paid for making referrals or sales of someone else’s product.
Vendor (aka Merchant, Retailer, Advertiser, Seller) = A person or company that is selling something.
Affiliate (aka Marketer, Publisher) = Sends traffic to the vendor’s website and is paid affiliate commissions for making referrals (usually sales or leads).
Commission rates vary greatly. A typical digital product might have a commission in the range of 30% to 100%. A typical physical product might have a commission rate of 1% to 30%.
Commission structures: PPS (Pay per sale) = get paid for making sales, or a “revenue share” of your overall sales volume for the time period. The most common affiliate commission structure. CPA (Cost per action) = get paid for referrals/leads. Also common, with many CPA Networks devoted to this model. CPM (Cost per 1000 impressions) = get paid for traffic. Commonly used in advertising but not in affiliate marketing.
(KEY POINT) Leverage is what makes affiliate marketing so powerful. Instead of you working to get web traffic to your site, your affiliates will do it for you by utilizing SEO, PPC, social media, and all the other traffic methods that we’ve talked about.
Using Product Recommendations To Increase Your Bottom Line
In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily. No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week.
One of the more important ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is one of the most effective ways in promoting a certain product.
If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything by recommendation, your credibility will actually wear thin. This is seen especially when recommendations are seemingly exaggerated and without much merit.
Do not be afraid to mention things that you do not like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility.
Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them.
When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage.
Sound like the true and leading expert in your field.
Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel and believe that you are an expert in your niche, they are more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.
How do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.
Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. Besides, you would not want to sound unprofessional and have that thinking stick to your potential customers and clients, now would you? Best to appear cool and self-assured at the same time.
And remember; prospects are not stupid. They are actually turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. But if you don’t, they are smart enough to try and look at your competitors and what they are offering.
While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.
Before you add recommendations to you product, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy it is one big mistake on your part.
If possible, have recommendations of products that you have 100% confidence in. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse.
Have a look at your affiliate market and look at the strategies you are using. You may not be focusing on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.
Try product recommendation and be among those few who have proven its worth.
Here’s Why Using Camtasia Can Increase Your Affiliate Checks
Since there are already lots of people getting into affiliate marketing, it is no wonder that the competition is getting stiff. The challenge is to try and outdo other affiliates and think of ways to be able to attain this.
There are also many tips and techniques being taught to these affiliate in order to best plan their strategy for their program to work effectively so that more earnings will be achieved.
What better way to wow your prospects and customers than to record and publish top notch, full motion and streaming screen-captured videos. Nothing like feeling your hard work getting paid by having your customers jumping up excitedly in great anticipation to buy your product right there and then.
This is Camtasia in action. It is a proven fact; giving your customers something they can actually see can explode your online sales instantly.
You do not need to have trainings and education to be able to know how this system can work for your affiliate program. Anyone can create stunning videos, from multimedia tutorials and step-by-step presentations available online. The process is like having your customers seated next to you and looking at your desktop, as you show them the things they need to see and hear. All this done step by step.
For those who does not know it yet, how does Camtasia works?
1. It can record your desktop activity in a single click. No need to have to save and compile all your files because it is recorded right there and then.
2. Can easily convert your videos into web pages. Once converted you can have your customers visiting that certain page. Videos are easier to understand and take in unlike reading texts which oftentimes is a trying thing to do.
3. Upload your pages. Publish them through blogs, RSS feed and podcasts. You may want your Camtasis videos to get around and reach out to other people that may be potential customers in the future. Nothing like being visible in many sites and pages to advertise yourself and get your message through.
There are other things you can do with your affiliate program using Camtasia. You can…
Create stunning multimedia presentations that are proven to increase sales because all the senses are engaged. This also has the tendency to reduce skepticism among hard-to-please customers.
Reduce refunds and other customer issues by demonstrating visually how to use your product and how to do it properly. Complaints will also be minimized because all the facts and the presentation are there for the customers to just see and hear about.
Promote affiliate products and services using visual presentations. This is an effective way of redirecting your viewers straight to your affiliate website after they are finished with the video. Make the most of the presentation by putting your site location in the end and make them go there directly if they want more information.
Multiple your online auction bids exponentially when you give your readers a feel of what you have to offer. Based from reports, auctions that includes pictures increases bidding percentage by 400%. Imagine how much higher it will be if it were videos.
Publish valuable infoproducts that you can sell for a much higher price. It will be all worth the price because of the full colored graphics menu and templates that you will be using.
Minimize miscommunication with your customers. Instantly showing them what you want they wanted in the first place is making them understand clearly the essence of your affiliate program. The good thing about multimedia is, nothing much can go wrong. It is there already.
These are just some of the things you can do with Camtasia that can be very helpful in your chosen affiliate program.
Note that the main purpose of using Camtasia is to boost the income that is generated from your affiliate program. Although it can be used for entertainment and enjoyment purposes, which is not really a valid reason why you choose to get all through that trouble.
Try to focus on the goal that you have set upon yourself to and achieve that with the use of the things that may be quite a lot of help in increasing your earnings.