How to: Get more newsletter subscribers

How to: Get more newsletter subscribers

You have a website which offers a free newsletter. Your visitors
are interested in the products and services that you offer.
So why doesn’t everyone sign up to receive your free
information?

So far, internet professionals have been able to narrow the
reasons to fear of the unknown, extra work, no time, lack
of trust, and ‘pain-in-the-butt’ factor. What does each of
these mean and what can you do to ensure that you are
getting as many sign ups as possible?

Fear of the unknown. When a visitor fills out a form and
clicks on the submit button he/she has no idea where they
will end up. Some forms redirect them to another website,
some to a thank you page that leaves the visitor hopelessly
lost, others to an ERROR page and then some forms ensure
that the person receives a mailbox full of offers they
didn’t actually want. So why do some visitors
hesitate to fill out forms? Fear of the unknown.

Extra work. As a website marketer, I would like to know each
of my customer’s first name, last name, email address,
telephone number, fax number, postal address, likes and
dislikes and lots of other information. This way I can
market to them more effectively. If I were to ask potential
subscribers to my newsletter for all of the information that
I would like, do you think they would take the time to fill
out a 50 part sign up form? Not likely. It involves too much
extra work.

No time. No one has time to waste these days. We don’t have
time to sleep, don’t have enough time for the kids, don’t have
time for the spouse and certainly don’t have time to fill out
a form to receive a newsletter that we don’t have time to read
in the first place.

So our challenge as internet marketers is to persuade our
potential subscribers that this is ‘must have’ information
that is easy to get, and doesn’t take a lot of time to read.

Lack of trust. The internet is a faceless, almost anonymous
way of doing business. You have to build a trust level with
your visitor in the shortest time possible. If your website
has minimal information about you, your location, or your
company and doesn’t look 100% professional, it is hard to build
up a trust level with your visitor. They are not sure what you
will do with the information that they give you. You have to
overcome their lack of trust.

Pain in the butt factor. And after all that, there’s still the
pain in the butt factor. It’s just more convenient for a
visitor to sit on their butt and surf, not having to fill out a
form, think, or use their head for anything else except
relaxing. If they have to put some work into it, well it’s just
a pain in the butt.

So how do we, as internet business owners, overcome all of
these objections and turn our surfer into a subscriber? Here
it is. The list of sure fire ways to get a respectable number
of your visitors to sign up for your newsletter.

1.Ensure your potential subscriber that they will be returned
to the page they are on, or at least be able to easily find
their way back. Tell them right there in your sign up area.
Give them a message such as “You will be returned to this page
after signing up for this newsletter”

2. Make your sign up form quick and easy. In this first phase
of capturing information, limit the fields to first name, last
name and email address. Better yet, use an instant info
capture pop-up. All the surfer has to do is click on the box
and you’ve got their real email address added to your database.
Later, you can ask for more detailed information as you build up
a trust level with them.

3. Give your readers high quality information. Make sure that
they feel you respect their time and are there to help them.
Keep your newsletter short and easy to digest at one sitting.
If you have a long newsletter, break it up into sections that
are easily digestible.

4. To overcome the surfer’s lack of trust, ensure them that
you will not give out, sell, or trade their information with
third parties. Make sure you tell them this right in the area
where they are signing up for your newsletter. This helps
build their trust level and makes them feel comfortable in
giving you their information.

5. And then there are some things that none of us can
overcome. If you have done your best to ensure your potential
subscriber that your intentions are true, you haven’t asked
for too much information and you’ve supplied them with the
information we’ve just covered, that’s all you can do. Not
everyone will sign up, but you’ve given it your best shot,
the rest is up to your visitor.

6. And this may be the clincher. Bribe them to fill out the
form! Give them a FREE ebook, a FREE report, FREE access, or
whatever you have that can sweeten the deal. This is very
basic, but it is common internet practice and it works.

By implementing these six steps in your newsletter marketing
you will increase your number of subscribers which will in
turn increase your ability to sell more ads and thereby
increase your profits.

To Your Success,
Rose Vidal
http://www.2forcash.com

 

 
How to: Get more newsletter subscribers

How Can I Organize My Classified Ads?

How Can I Organize My Classified Ads?

How often do you submit classified ads on the internet?
Daily, weekly, monthly? However often you do, I bet you
do it more often than you’d like to. That’s not
necessarily a bad thing. You need to advertise so other
people know you’re out there.

How organized are you though? Do you compose a new ad
every time you place an ad or do you copy and paste the
ad copy, forward an email, change the data etc. etc.?
It can certainly become a monotonous, timely chore and
being well organized can have great benefits. Creating
a document that holds your precious ads can save you
time!

Just think:

1. If you ever lose your inbox emails, you have a copy
of your ads and the related links saved in a different
place on your computer, so it also acts as a backup.

2. You don’t have to go searching through your inbox
folders for your affiliate link or go to the site to find
the recommended ads etc.

3. Placing an ad via email or directly to a site can now
take half the time because you have the ad preformatted
with the correct number of characters per line.

So organizing your ads starts as soon as you join a new
program. Here’s what to do and I’ve used MS Word as the
example program to use:

1. You receive a welcome email from a new program you’ve
joined and it contains your affiliate link. Copy the link.

2. Open your word document, I call mine Ads.doc (original
huh?). At the top of the document in the index, type in
the name of the program in alphabetical order, eg. Your Name
New-Z – Paste your promotion link here, eg.
http://Yourname.com/new-z.html

You will end up with a list of program names and links
here at the top of the document.

3. Scroll down to where the program will appear in your
document alphabetically and type the name of the program
again.

4. Select the name and insert a bookmark, (insert,
bookmark, type in abbreviated name of program). Bold the
name of the program so it stands out.

5. The line above the name is a good place to insert a
horizontal line format, borders and shading, horizontal
line, ok). I also place a ‘back to the top’ hyperlink
above the line – then I copy and past the line and the
link above each program name so if I want to get back to
the top quickly, I can.

6. Paste the link in again after the name of the program.

7. Now go back to the top of the document, select the
name of the program and insert a hyperlink to your
bookmark (click the hyperlink button on your toolbar,
click on bookmarks, and select the bookmark you just
created).

8. Now when you open the document and you want to copy an
ad for a particular program, you just click on the name
and it will take you to the right place.

9. Visit the site of the new program and copy ads, email
letters etc. or copy them from your welcome email and
paste them into the correct place under the name of the
program. Create your own ads, format your ads for emails
etc. or to the ezine’s guidelines that you will be
sending.

10. If you use ad tracking facilities, you will want to
add your tracking link under the name of the program in
the body of the document as well.

Once you have your document started, it’s easy to add new
programs and ads to it. I’ve had my document going for
about 1.5 years and it’s now 75 pages long! I also send
it to work so if I’m placing any ads from there, I know
all the links! Very handy! Remember to always test
your links to make sure they work, then you can trust your
Ads.doc implicitly!

Have a go at setting your own up and see how much easier
and quicker it is to select ads that you have used
previously and know work! If you have any trouble setting
your document up at all, feel free to email me and I will
set it up for you and email it to you.

You can also use the document for keeping track of URL
submissions to search engines and FFA Submitters etc. as
well, depending on the services and the software you
utilize.

This document also comes in handy for copying your program
links if you’re using a traffic generation program and
adding and deleting sites. Just open the document and copy
the appropriate link from the index and paste it into the
site where you’re working.

Have a go at your own and let me know what you think.
Good luck and happy advertisement placing!

To Your Success,
Rose Vidal
http://www.2forcash.com

 

 

Checkout Email marketing Secrets, great way to learn to market.

Give your business a solid foundation

Give your business a solid foundation

An elderly carpenter was ready to retire. He told his
employer-contractor of his plans to leave the house-
building business and live a more leisurely life with his
wife enjoying his extended family. He would miss his
paycheck, but he needed to retire. They could get by.

The contractor was sorry to see his good worker go and
asked if he would build just one more house as a personal
favor. The carpenter said yes, but in time it was easy to
see that his heart was not in his work. He still collected
his tools from the contractor everyday, but had resorted
to shoddy workmanship and used inferior materials. It was
an unfortunate way to end his career.

When the carpenter finished his work and the builder came
to inspect the house, the contractor handed the front door
key to the carpenter, “This is your house,” he said, “my
gift to you”.

What a shock! What a shame! If he had only known he was
building his own house, he would have done it all so
differently. Now he had to live in the home that he had
built none too well.

So it is with many affiliates.

Some just sign up and expect it all to be done for them,
and earn nothing, whilst others put in the effort every
day and are making $2000, $5000 and $10,000 per month.

Many sign up in a distracted way, rather than acting,
willing to put forth less than their best, less than
100% effort and true commitment to their new affiliate
business.

If you want to make money as an affiliate of any
program, you have to build a strong foundation. That
means working your business everyday and building it
step-by-step. Your success as an affiliate depends
on one person — YOU.

To Your Success,
Rose Vidal
http://www.2forcash.com

 

 

 

For Marketing Help Click Here

Viral Marketing Goes Mobile


Audio version above.
Mobile devices, mobile phones and PDA’s are one of the last great frontiers of viral advertisement opportunities. However, we have become experts at filtering everything, our air and water, our e-mail and pop-ups, and our mobile devices as well. We are good at filtering.

The very idea of unwanted advertising streaming through our Blackberries is abhorrent. Mobile devices are the ultimate opt-in medium and, therefore, a great way for marketers to connect with users…if that’s what the users want. “WANT” is the key word here. How should marketers approach the medium?

There are three main ways to achieve this. They are:

1. Offer exclusive content. Anyone can offer ring tones. It’s the unique content, such as exclusive mobile images of new brand concepts, that drives interest and calls them out in other media like e-mail campaigns, newsletters, websites, etc. So a wireless campaign is most effective when it offers exclusive content for wireless devices.

2. Make it useful and timely. Think about what would be handy and helpful to have on a mobile device. Last year, for example, Food Network enabled Sprint customers to download shopping lists for their Thanksgiving dinners. There was a lot of “Sprint-envy” going around among non-sprint customers.

3. Clearly define objectives. Usually, one of two business objectives drives successful mobile experiences: incremental revenue of brand intimacy. On the intimacy factor, a text message usually takes priority over almost any other form of communication. Why? Because we haven’t yet been saturated with mobile spam, and this is what causes us to prioritize wireless messaging over voice.

Mobile marketing has been out there for a while but we marketers have new territory to explore. Video offers fantastic opportunities for engagement. Consumers already bypass their filters for highly useful or entertaining content and will do so for rich exclusive, compelling content.

E-books and Affiliate Programs



Audio version above.
Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the affiliate is willing to promote the E-books for you.

Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you intend recipients to do. Make sure that the instructions are perfectly clear so that recipients know HOW to act. The action that you require should be simple and obvious as well. Don’t make things complicated or it will confuse the reader, such as by adding numerous links.

Remember the K.I.S.S. principle Keep It Simple Stupid! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on. If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don’t make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly.

Once you are sure you have an E-book that will be of value to an affiliate program, approach them with your idea and be able to show that it will be mutually beneficial.

Viral Marketing using E-books is one of many techniques that all together have a cumulative effect in attracting customers and subscribers to your business and in attracting targeted visitors to your website. You will very soon find out that this is an excellent way of increasing sales, subscribers and referrals.

What is Affiliate Marketing?

  • Affiliate marketing is basically a form a marketing in which an affiliate gets paid for making referrals or sales of someone else’s product.
  • Vendor (aka Merchant, Retailer, Advertiser, Seller) = A person or company that is selling something.
  • Affiliate (aka Marketer, Publisher) = Sends traffic to the vendor’s website and is paid affiliate commissions for making referrals (usually sales or leads).
  • Commission rates vary greatly. A typical digital product might have a commission in the range of 30% to 100%. A typical physical product might have a commission rate of 1% to 30%.
  • Commission structures:
    PPS (Pay per sale) = get paid for making sales, or a “revenue share” of your overall sales volume for the time period. The most common affiliate commission structure.
    CPA (Cost per action) = get paid for referrals/leads. Also common, with many CPA Networks devoted to this model.
    CPM (Cost per 1000 impressions) = get paid for traffic. Commonly used in advertising but not in affiliate marketing.
  • (KEY POINT) Leverage is what makes affiliate marketing so powerful. Instead of you working to get web traffic to your site, your affiliates will do it for you by utilizing SEO, PPC, social media, and all the other traffic methods that we’ve talked about.