Make REAL money being exclusive

Make REAL money being exclusive

There are millions of dollars to be made on the internet.
How much are you making? If you are making as much as you
want, then please stop reading. If you would like to make
REAL money on the internet, read on.

Let’s cut right to the chase. Some business categories on
the internet are becoming saturated. If you are doing
business in one of these saturated categories, it’s easy
to get lost in the sea of information.

So what’s the solution? You can invest heavily in marketing
and get your name in front of more surfers than your
competition, but you need a large cash flow or a lot of time.
You can try an entirely new business segment, but you will
have a long learning curve. You can give up and go sit in the
corner, or you can target new markets with your current
product or service and become exclusive.

Think about the success you could enjoy if you were one of
the only companies that offered your product or service. What
if you were the only one! Read on and I’ll show you how to be
one of the few companies in your category to enjoy the success
of exclusivity, regardless of what you sell.

Let’s use internet marketing as an example. This business
category is on the verge of saturation. There are literally
thousands upon thousands of companies selling marketing
services, products and software. Why? Because marketing is a
vital function of running a successful internet business. But
who do these internet marketers market to? Other internet
marketers. It’s like a merry-go-round, one marketer markets
to the next to the next to the next to.. you get the point.

So how do you get off the proverbial merry-go-round and become
an “exclusive” instead of an “ordinary, run of the mill?” You
expand your market by diversifying into other business
categories with the product you already have.

Let’s look at an example. Joe’s Email Mania software has been
on the market for 6 months. He has banner ads at marketing
sites, he publishes an ezine every two weeks, he has
reciprocal links with complimentary sites, he’s doing OK, but
not spectacular. Suddenly, Joe gets an idea. What if he
marketed his software to accountants!

No, Joe is not crazy, read on.

Most accountants are great at what they do. Number crunching.
But accountants are typically not marketers. Why should they
be? They’re accountants. But they NEED marketing in order to
get new customers and continue growing their businesses, the
same as you and I.

So Joe goes surfing, he visits a few accounting sites and
gets an overview of the industry. Joe is very excited and
interested in introducing his Email Mania software to this
market, so he emails a couple of accountants to see how they
promote themselves. Based on his research, Joe develops an
email sales letter targeted to accountants and explains how
they will benefit by sending personalized email to their
clients and potential clients using his software.

What’s the result? First, Joe increases his sales drastically.
Second, accountants who purchased his Email Mania software were
so impressed, that they recommended it to their colleagues and
other business owners who also bought the product, increasing
Joe’s sales even further.

Now take this technique and apply it to your business and your
industry. There are countless ways to rethink and repackage your
product to make it suitable for other markets. The best thing is,
you may be the only one in your business category that is doing
it. Suddenly, you are an exclusive and that is where the REAL
money is.

To Your Success,
Rose Vidal

The Top Ten Marketing Mistakes You Don’t Want to Make

The Top Ten Marketing Mistakes You Don’t Want to Make

1. Resting on your laurels. Just because you have what
you think is a good marketing plan in place today doesn’t
mean it’ll be right tomorrow. The pace today is so
accelerated, you must stay ahead of the game. Constantly
research what your competition is doing. Surf the Internet
to see what’s new out there.

2. Hype. Sooner or later hype will catch up with you. Being
superficial and underestimating the consumer is first of
all poor taste, and second of all, it’s bad business. Avoid
the jargon and the pat phrases and give substance.

3. Not having an R&D Team, focus group or feedback source.
Test your ideas on others. There are some absolutely
wonderful ads out there that people remember, but they don’t
remember the name of the product/company. For example, there
was a great ad out awhile ago that talked about the Bank of
the Northern Hemisphere. Very clever; everyone remembered it.
The problem was, they didn’t remember the name of the bank
you were supposed to use instead.

4. Not trusting your marketing person. If you hire someone
to do your marketing, hire someone you trust and then let
them do their job. With years of marketing experience, I had
many interesting jobs and some interesting job interviews.
One corporation asked me, “Can you stick with a plan once
it’s in place?” Red flag. Any marketing campaign must be
constantly monitored and you need to be able to switch on a
dime. An experienced marketing person can titer what’s
working and what isn’t. It becomes almost a sixth sense. Why
would you throw good money after bad just because changing
it is an inconvenience?

5. Not giving it time to work. It’s an adage in marketing
that if you’re going to say it, say it at least 3 times.
I’ve consulted with individuals, particularly, who send out
a brochure, no one bites, they want to abandon it. Generally
it takes 3 “hits.” People run through their emails rapidly
and delete things they wish they hadn’t. Make their wish
come true! Give them a second, third, fourth chance. The
formula is–when you’re sick and tired of it, the public is
just beginning to hear it.

6. Being timid. There really is no such thing as bad
publicity, and things will happen. You have to have been
through this to know. Several years ago I was marketing an
apartment complex and the manager mis-communicated an “early
bird special.” The whole unfortunate event made the front
page of the local newspaper with stories about parents not
being able to buy school clothes for their children,
because …. 6 months later the apartment complex was
filled to capacity. People remembered the name of the
apartment and nothing else. Carry on!

7. Not being curious. If you have an ezine edition that had
a large number of click-throughs, don’t just pat yourself
on the back, ask yourself why. Figure out what was
different about it — Was it on a special day? Was there
something different–more graphics, no graphics? A catchy
subject line? A new layout? Don’t forget, you can always
ask someone who clicked-through!

8. Thinking you have to pay for marketing. Use the free
options liberally. Establish yourself as an expert on a
subject and let the press know you’re willing to be
interviewed. When a national news event breaks, make it
local. For instance, I’m a coach, and when 9/11 happened,
I contacted the press to let them know what coaches had
to offer at such a time.

9. Leaving it at home. Prosaic, but we all do it. Your
business cards and brochures do absolutely no good
sitting in the office. Take them with you!

10. Following the rules. Be as thorough as you need to
be. The rule is ‘be brief,’ but say what you need to say.
One of the most effective mailers USAA ever did was a
5-page letter. Know the rules. Then break them.

To thrive, you need to live and breathe marketing. Look
around you all the time to see what’s out there that’s
working and keep your own marketing strategy fresh and

To Your Success,
Rose Vidal

HitLeap – Traffic Exchange SiteTraffic Exchange Site

My aim is to deliver great value and content

My aim is to deliver great value and content to you so that you are not only educated in the field of internet marketing but are also well informed about products before you buy them.

There are so many people out there in the same boat as you, who have every intention of bringing in a stable and consistent income online but very few are willing to pull the strings to make it happen.

You need to know that there are NO magic systems and that what you’re trying to achieve online is a REAL business – not a side hobby. Let me assure you that if anyone does try to sell you a magic
bullet, or ‘blind sells’ to you so that you don’t know what you’re getting it’s more than likely too good to be true and wouldn’t last in the long run.

My newsletter is all about informing you and making sure that you are aware of the methods that are available. From there you can decide which route you want to take and ultimately develop yourself.

There is no one way to make money online, and every marketer has their own style. Some like affiliate marketing, some like writing, some like using PPC, some like resell rights products, some like to create their own. You will eventually find yours and discover what you like doing the most!

So please stay tuned for my upcoming emails as I believe you will find that most valuable!

To Your Success,
Rose Vidal


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Image is everything

Image is everything

According to a very popular soft drink commercial, image is
nothing and thirst is everything. If your thirsty for
something to drink, this may be true. If you are thirsty for
online sales, this theory will leave you parched!

Online, image is everything. If your website looks homemade,
takes ages to load, and doesn’t display properly in almost
everyone’s browser, you’re in trouble. Your sales will be
slow or non-existent.

On the other hand, if you design a clean site, make it easy
to navigate, display your products in an organized manner,
and use professional graphics, your site will make you more
sales and more profit.

But don’t forget content. Content will bring your visitors
back again and again. If your site doesn’t offer something
that your target market needs or wants, your image won’t
help you. Right now we are assuming that you have a site
that offers valuable content. Now let’s spice up your image.

Take a look at these simple techniques to improve the image
of your website.

1. Consistency. Make sure that each of your pages has a red
thread that ties them together. Your red thread can be as
simple as using the same template for each page. If each
page looks the same, you develop continuity throughout your

2. Font Style. Choose a font or fonts that are easy to read.
There are some pretty fancy fonts on the market, which may
look appealing, but are almost impossible to read. The
majority of the surfing population won’t stick around to
decipher your message if it isn’t easy to read.

3. Font Size. On screen, a comfortable font size is 12 pt.
If you choose a smaller font size, you risk alienating the
segment of your market that requires a bit larger print.

4. Graphic Style. This is the easiest way to create your
image. An old-fashioned map and globe in a library setting
creates a completely different image than a bikini clad surfer
girl on a beach. Your choice of graphics must mirror your

5. Layout. A portal style site is an ordered chaos. A lot of
information is presented in a minimum amount of space. An
ebook sales site, on the other hand, has become a single page
mini site that concentrates on one product. Your image can be
at either end of the spectrum, but most likely somewhere in

6. Color. Your color choices are important to your image.
A deep blue gives you a business feel, deep green gives you
an executive, money feeling, red gives you a good stop effect,
but is irritating to look at for long periods of time. Make
sure you put some thought into your color choices before you
just pick a random color.

These are just the basics, but they will get you started on
your image check. Second only to content, your image is your
greatest asset. A clean, clear image that mirrors your content
will make you more sales.

To Your Success,
Rose Vidal

Have 3 – 5 New People Looking At Your Business Every Day

How to: Get more newsletter subscribers

How to: Get more newsletter subscribers

You have a website which offers a free newsletter. Your visitors
are interested in the products and services that you offer.
So why doesn’t everyone sign up to receive your free

So far, internet professionals have been able to narrow the
reasons to fear of the unknown, extra work, no time, lack
of trust, and ‘pain-in-the-butt’ factor. What does each of
these mean and what can you do to ensure that you are
getting as many sign ups as possible?

Fear of the unknown. When a visitor fills out a form and
clicks on the submit button he/she has no idea where they
will end up. Some forms redirect them to another website,
some to a thank you page that leaves the visitor hopelessly
lost, others to an ERROR page and then some forms ensure
that the person receives a mailbox full of offers they
didn’t actually want. So why do some visitors
hesitate to fill out forms? Fear of the unknown.

Extra work. As a website marketer, I would like to know each
of my customer’s first name, last name, email address,
telephone number, fax number, postal address, likes and
dislikes and lots of other information. This way I can
market to them more effectively. If I were to ask potential
subscribers to my newsletter for all of the information that
I would like, do you think they would take the time to fill
out a 50 part sign up form? Not likely. It involves too much
extra work.

No time. No one has time to waste these days. We don’t have
time to sleep, don’t have enough time for the kids, don’t have
time for the spouse and certainly don’t have time to fill out
a form to receive a newsletter that we don’t have time to read
in the first place.

So our challenge as internet marketers is to persuade our
potential subscribers that this is ‘must have’ information
that is easy to get, and doesn’t take a lot of time to read.

Lack of trust. The internet is a faceless, almost anonymous
way of doing business. You have to build a trust level with
your visitor in the shortest time possible. If your website
has minimal information about you, your location, or your
company and doesn’t look 100% professional, it is hard to build
up a trust level with your visitor. They are not sure what you
will do with the information that they give you. You have to
overcome their lack of trust.

Pain in the butt factor. And after all that, there’s still the
pain in the butt factor. It’s just more convenient for a
visitor to sit on their butt and surf, not having to fill out a
form, think, or use their head for anything else except
relaxing. If they have to put some work into it, well it’s just
a pain in the butt.

So how do we, as internet business owners, overcome all of
these objections and turn our surfer into a subscriber? Here
it is. The list of sure fire ways to get a respectable number
of your visitors to sign up for your newsletter.

1.Ensure your potential subscriber that they will be returned
to the page they are on, or at least be able to easily find
their way back. Tell them right there in your sign up area.
Give them a message such as “You will be returned to this page
after signing up for this newsletter”

2. Make your sign up form quick and easy. In this first phase
of capturing information, limit the fields to first name, last
name and email address. Better yet, use an instant info
capture pop-up. All the surfer has to do is click on the box
and you’ve got their real email address added to your database.
Later, you can ask for more detailed information as you build up
a trust level with them.

3. Give your readers high quality information. Make sure that
they feel you respect their time and are there to help them.
Keep your newsletter short and easy to digest at one sitting.
If you have a long newsletter, break it up into sections that
are easily digestible.

4. To overcome the surfer’s lack of trust, ensure them that
you will not give out, sell, or trade their information with
third parties. Make sure you tell them this right in the area
where they are signing up for your newsletter. This helps
build their trust level and makes them feel comfortable in
giving you their information.

5. And then there are some things that none of us can
overcome. If you have done your best to ensure your potential
subscriber that your intentions are true, you haven’t asked
for too much information and you’ve supplied them with the
information we’ve just covered, that’s all you can do. Not
everyone will sign up, but you’ve given it your best shot,
the rest is up to your visitor.

6. And this may be the clincher. Bribe them to fill out the
form! Give them a FREE ebook, a FREE report, FREE access, or
whatever you have that can sweeten the deal. This is very
basic, but it is common internet practice and it works.

By implementing these six steps in your newsletter marketing
you will increase your number of subscribers which will in
turn increase your ability to sell more ads and thereby
increase your profits.

To Your Success,
Rose Vidal


How to: Get more newsletter subscribers