#2: Create an On-Camera Video
So what do you show in your video? You can easily record yourself using your smartphone video camera and an affordable mic and lighting setup. If you don’t have studio lighting, film near a window or outside.
When you begin, you can record your script all in one take, but be sure to pause between the segments in your script. This way, after you import your video into a video editor, cutting your segments into clips is easy. For instance, you might look directly at the camera and record yourself sharing the following types of segments, with a 3- to 5-second pause between each segment:
• The blog post title
• Key points that align roughly with a blog post subheading
• Concepts or takeaways that you think will be especially interesting to your audience
• Quotes or details from the body copy
After recording is complete, you want to combine multiple segments into a single video. To do this, upload your files to your favorite video editing tool. iMovie is a great option if you have a Mac computer, iPhone, or iPad because the program is included and easy to use. If you’re a Windows user, HitFilm Express is an excellent free video editor that’s compatible with both Windows and Mac computers.
The key with both iMovie and HitFilm Express is to create the video segments first and then add them in the desired order to the video timeline. In this example, you can see the HitFilm Express timeline.
In HitFilm Express, you place video clips in order on the timeline.
While this article focuses on the iMovie interface, the same general steps apply to other video editing apps. If you’re using HitFilm Express, check out this tutorial.
Begin editing by breaking your video segments into clips. To do this, split the video before and after each segment.
In iMovie, split your video into segments by selecting Modify > Split Clip.
In this example, which shows the desktop version of iMovie, the clip is being split at the end where the audio turns into a flat line. This task is where your pauses between each segment save you time as you edit your video. With this visual cue, you can easily determine where to click and insert the split.
When you split your video into segments, find the spots where the audio turns into a flat line.
A line will appear to mark where you make your first split. Now create another split on the other side of the sound where the long pause is.
A solid line in your iMovie timeline indicates a split.
Next, delete the video before and after the clip you want to create.
In this example, you’re left with a 4- to 5-second scene. Save your clip as a new file with a descriptive name such as “blog post name_intro.” You need to repeat the process of creating a clip for each video segment. For instance, you might save additional segments as “blog post name_point 1,” “blog post name_point 2,” and so on.
When you have the segment like this, it’s ready to be saved.
After all of the clips are ready, create a new movie project and import your clips into it. In this example, notice how each clip is named to reflect the segment it contains. (As an added benefit of breaking up your video content like this, using these clips in other content later is quick and easy.)
Import clips into your iMovie project.
After your clips are imported into your video project, you can drag and drop the clips to the timeline, where you can put each clip in order and insert transitions, title slides, and so on between each clip.
In iMovie, drag and drop your video clips from the browser to the timeline at the bottom.
To preview your video, click the Play button.